The Softer Side of Sears Will Now Devour Your Brains
By Dustin Rowles | Posted Under Videos | Comments (14)
How did you know that Facebook had officially become uncool? When your mother got an account (and you created all that weird family tension when you refused to friend her). How do we now know that zombies, too, have nuked the fridge?
They’re the centerpiece of a new ad campaign for Sears.
Oh, OK. It’s still kind of cool. And they’ve gone all out over on the Sears website. I’m almost ashamed that I found so much enjoyment in this video, where a zombie tries to navigate an elevator.
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Comments
Posted by: idleprimate at October 25, 2010 11:59 AM
you know advertising is successful when people go out of their way to expose themselves to it.
though i wonder if it makes sears more attractive to a younger demographic, or just offers them some quick free entertainment.
there are studies that show that other than a few notable pinnacles of branding dominance, like nike or apple, money spent on advertising doesn't particularly increase market share or revenue.