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Ron Burgundy Does the News in North Dakota. For Real.

By Steven Lloyd Wilson | Videos | December 2, 2013 | Comments ()


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There have been several other stories of Will Farrell showing up to things in character as Ron Burgundy, but I think this one is my favorite. He actually co-anchored the news in North Dakota. They didn’t make any announcements or let the audience know in any way, the camera just came up one day and there was Ron Burgundy in the co-anchor chair.

Here’s the entire news cast for your enjoyment (warning: it is a real local news broadcast, which means that it is the most tedious exercise in banality in television. Ron Burgundy cannot change this):

KXNet - Bismarck/Minot/Williston/Dickinson

Honestly, I only half believe that Will Farrell is doing any of this to promote the movie, or is operating by anything like a plan at all. I’m pretty sure that he just wanders around the country in character as Ron Burgundy. If you wear a mask long enough, you forget what’s underneath, but what you haven’t realized yet is that Ron Burgundy was never the mask. Will Farrell was. And now our dark avatar of local news has been born again.

Of course you also have to question the self-awareness of a news crew that is willing to put Burgundy on the screen and read the news. This character is a lampoon of television journalists being nothing more than barely literate moppets translating the teleprompter into audio. While putting Burgundy on air to co-anchor is admirably good-natured of this crew, it also demonstrates that the lampoon is less exaggeration than should be even remotely comfortable for local news stations.




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Comments Are Welcome, Bigots and Trolls Are Not


  • Guest

    Who is Will Farrell?

  • Salad_Is_Murder

    He's the anchorman North Dakota deserves, but not the one it needs right now.

  • the other courtney

    Must be nice to live in a place where nothing happens... we get the NY news and it's depressing/gross/embarrassing.

  • xFilesx

    This is probably the only way I would feel the need to watch a local news broadcast from North Dakota, but anytime I see something from a place like that, I always think, "Hmm, maybe it would be nice to live there." I also get NY news, and it's nothing but depressing. In Bismark, a school teacher who does no-shave November get an entire news segment devoted to him!

    Sure flyover states might be boring, but I can't help but wonder if I'd like living in one more than living in central NJ.

  • Darthita

    I'm actually from Bismarck - living in Oregon now, but I didn't leave until I went to college. I can confirm that it was a fantastic place to grow up, but boring as shit as an adult. (And I'm a homebody to start with.)

  • Danar the Barbarian

    Same with L.A. news. There is much that bleeds and leads, and then it's just a parade of idiots doing idiotic things. I can't stomach it.

  • lowercase_ryan

    and I thought our local news was bad. at least shit happens here.

  • Guest

    Honestly, I only half believe that Will Farrell is doing any of this to promote the movie, or is operating by anything like a plan at all. I’m pretty sure that he just wanders around the country in character as Ron Burgundy. If you wear a mask long enough, you forget what’s underneath, but what you haven’t realized yet is that Ron Burgundy was never the mask. Will Farrell was. And now our dark avatar of local news has been born again.

    Totes. S.L.W.

  • Verbs

    Here's a contender for favourite status... Did you know that Ron Burgundy dropped by the "Roar of the Rings" curling tournament this weekend in Winnipeg as a guest-commentator for TSN?

    http://www.tsn.ca/videohub/?co...

  • Uriah_Creep

    And Tom Hanks was at the Grey Cup game in Regina a few weeks ago.

    Full disclosure: I do not watch the CFL.

  • Bert_McGurt

    I did know that! Mind you, I LIVE there. In Winnipeg, I mean. Not at the MTS Centre.

  • John W

    Amber: "I went to college for this, yay!"

  • Guest

    She's a news reporter in ND. This was probably the greatest moment of her life.

  • John W

    I wonder if the person Ferrel replaced feels the same way?

    "Hey (insert person's name here) we're replacing you with an actor who plays a buffoon version of what you do, for the show."

  • bleujayone

    The new red-hot news team of Burgundy & Amber. Making North Dakota news no more relevant, but slightly less painful in its dull rhythmic thuds of triviality.

    Her name is Amber Schatz... Really? If this hadn't been real life, I'd have accused some frat-boy writer of coming up with an incredibly sophomoric fictitious name more ridiculous than Ron Burgundy.

  • BWeaves

    Burgundy and Schatz? It's like the beginning and end of a questionable meal.

    Wow! Their lead story was Shopping on Saturday? I'm moving there.

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