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Disney Exec Says Story Doesn't Matter? I'd Like To Protest, But They've F*ckheimered Me One Too Many Times.

By Joanna Robinson | Posted Under Miscellaneous | Comments (54)



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In a recent talk at something called the SIGGRAPH conference (Special Interest Group on Computer Graphics and Interactive Techniques… shouldn’t that be SIGGRIT?), Disney’s chief technical officer Andy Hendrickson said, “People say ‘It’s all about the story.’ When you’re making tent-pole films, bullshit.” Ouch. Hurts, don’t it? The talk was about finance, the film industry and how the studios need to change their approach in a declining economy/streaming and downloading culture. The unasked question Hendrickson was trying to answer was, “How do we get butts in seats?” And I get that, I do. A studio needs to make money in order to keep functioning. Well-crafted inspirational stories brimming with luminous visuals and transcendant performances cannot be made if the studio is broke or belly-up. That’s where the tent-pole comes into play. A few big hits can buoy up a string of more modest films, sure, okay. And the best chance to get butts in the seats is to offer consumers something they can’t get on their monitors or TV screens at home…SPECTACLE. No matter how big your HD TV is, watching brightly-colored explodey things just ain’t the same at home. So I get it, I do. But it still hurts.

You know why? Because Disney used to be synonymous with the magical f*cking art of storytelling, that’s why. Oh you can b*tch about Disney all you like. You can claim they sanitized fairytales and painted a false perception of beauty etc. etc. But tell me, no I’m really curious, tell me, what’s the first movie you remember seeing in the theater? Me? Snow White. Do you remember any movies you owned growing up? I do. All Disney (with the exception of The Wizard of Oz). H*ll, maybe I’m an exception, an aberration. Maybe Disney wasn’t such a big part of your youth. Maybe it’s weird that my childhood crush was a cartoon fox.

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So maybe I’d be less irate if the person who said story doesn’t matter hadn’t been a Disney guy. What if it had been someone from 20th Century Fox (producers of Avatar the emptiest, most visually spectacular, highest grossing film of all time)? Well, truth be told, it was rather apropos that Disney’s Andy Hendrickson was the one to throw the mercenary truth in our faces. Of all the most jumbled, most unnecessarily convoluted plots of the last few years, the Disney ones have been among the worst. There’s a particularly clumsy plot phenomenon I’ve noticed that angers me the most. It started with the original Pirates of Caribbean film and it involves the entire cast tromping hither and yon, moving a LOT but getting NOWHERE. This happens again and again in the Pirates iterations, in Tron, in National Treasure, in The Sorcerer’s Apprentice in (forgive me, comic book nerds) the Marvel films. How many times did we go back and forth from Isengard? As if the going, the moving, the constant stimulus will make us forget how bored we are. To treat a film as if it were a ride and the back and forth and up and down were all that mattered has become one of Disney’s signature moves. And it’s exhausting.

In his presentation, Hendrickson held up Disney’s financially lucrative sh*tshow, Alice In Wonderland as the perfect example of his hypothesis. “The story isn’t very good, but visual spectacle brought people in droves. And Johnny Depp didn’t hurt.” Oh it hurt, man, it hurt. It hurts that the basis of the film is a beautiful story (Lewis Carroll’s original or even the earlier Disney effort), it hurts that Tim Burton once used to be a visual genius and not a bad storyteller to boot. It hurts that the talents of Helena Bonham Carter, Johnny Depp, Mia Wasikowska (so good in Jane Eyre), Michael Sheen, Alan Rickman, etc etc etc were wasted. This film won’t be a Disney classic. This film was a nightmare. A bloated, expensive, uninteresting story that comes in as #23 on the Top Grossing Domestic Films of all time. OF ALL TIME.

Is there hope? Yes, well, there’s always Pixar. But then there’s also a slew of Avengers films, Tron 2 & 3, Jungle Cruise, and Magic Kingdom…a film that is literally about the rides in the theme parks. That’s like Disney eating itself. Some Mouse version of the Human Centipede. Trust me, I’m as disgusted as you are. But don’t worry, just turn off your brain, it’s only a movie.

Joanna Robinson is not white-washing Disney’s past. She remembers The Shaggy Dog and Herbie The Love Bug movies as well as you do. The originals.









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Comments

He's the "chief technical officer" (whatever the fuck that is). What do you expect him to say?

He's the type of guy who thinks that "special" effects (which are usually not special) and 3-D are integral to moviemaking. Throw in some of that cruddy motion capture everybody's wetting themselves over right now and you've got the perfect craptacular movie. At least he doesn't pretend to have respect for the audience. He works for Disney. It's probably easier not to have any respect for them.

Posted by: Slash at August 17, 2011 4:15 PM

Speaking as someone who also had a crush on an animated fox, I salute your anger at Disney.

Is this the right time to mention that I also had a crush on Justin the Rat in The Secret of NIMH? No? Fine, no, fine, it's okay. I'll just be over here.

*cough*

Posted by: Tracy Carlson at August 17, 2011 4:16 PM

“The story isn’t very good, but visual spectacle brought people in droves."

Yeah, and then what happened? No one went back to see it again and again. No one bought the DVD. No one is clamoring for a sequel. Alice in Wonderland 3D succeeded in the only metric that matters to morons like Mr. Hendrickson: "Opening weekend numbers."

Keep making fuckinine decisions like that and we'll see how long he's employed by the Mouse. Mickey wants his money like a pimp wants his money.

Posted by: Fredo at August 17, 2011 4:17 PM

...what’s the first movie you remember seeing in the theater?

I get your point, but we covered this topic a couple weeks ago and RoboCop and Platoon (double feature!!) have nothing to do with Disney. I don't recall ever seeing a Disney movie in the theater...not the Pirates movies, or AIW, or the toons.

But I get your point.

And RoboCop and Platoon were visually stunning and full of storyishness. Storyishness out the asshole.

Posted by: PissBoy at August 17, 2011 4:21 PM

Oh Joanna, how I love you! Robin Hood is still one of my favorites and my go-to hangover movie. And yes, when I was a little girl I wanted to marry that fox, species-conflicts be damned. And incidentally, the first film I ever remember seeing in the theatre was the Aristocats with my mother and seeing it today still brings me back to that magical day...just me and her, gorging ourselves on popcorn and milk duds (mixed together, of course.)

You're nicer than Dustin. He's the worst today.

Posted by: E the B at August 17, 2011 4:21 PM

My childhood bedroom had Fox and the Hound wallpaper. And The Magical World of Disney on Sunday night was appointment viewing before I was old enough to know that term. The greedy downturn that Disney has taken in the last 20 years is just really sad. I join you in irateness.

Posted by: swimgrrl13 at August 17, 2011 4:28 PM

Reminds of when Bruce Willis said that dialogue in a movie was overrated.

Posted by: James S at August 17, 2011 4:29 PM

Or when Hitchcock said actors are cattle.

Posted by: peanutbutterjellytime at August 17, 2011 4:30 PM

G.R.O.S.S (Get Rid Of Smelly girlS)

Posted by: =DocDoom1= at August 17, 2011 4:37 PM

Or when Welles said that the best thing commercially, which is the worst artistically, by and large, is the most successful.

Posted by: branded at August 17, 2011 4:43 PM

That's not what Hitchcock said.

Posted by: Jay at August 17, 2011 4:44 PM

Oh and in actual comment news, the first movie I remember seeing in theaters was The Jungle Book, and I did own every single giant, white-boxed Disney home-video, which were proudly displayed on a seperate shelf from everything else. You know the ones.

Posted by: =DocDoom1= at August 17, 2011 4:45 PM

And I'm not disgusted. I'm a little confused because, like I said earlier, the "Magic Kingdom" press release sounded more like it was describing Disneyland. That would be wrong and that would definitely get on my nerves.

Posted by: Jay at August 17, 2011 4:48 PM

It's true, I never said all actors are cattle; what I said was all actors should be treated like cattle.

Also, When an actor comes to me and wants to discuss his character, I say, 'It's in the script.' If he says, 'But what's my motivation?, ' I say, 'Your salary.'

And, finally, I firmly believe the length of a film should be directly related to the endurance of the human bladder.

Posted by: Putting the Cock In Hitchcock at August 17, 2011 4:48 PM

"Some Mouse version of the Human Centipede."

Joanna, you made my entire damned day with that one sentence. Thank you, thank you, thank you!

Robin Hood and The Secret of NIMH came out when I was a teenager, but I still watched them, and still love them. NIMH was so visually lush and arresting, with artfully drawn characters and excellent expressions.

Posted by: The Wanderer at August 17, 2011 4:51 PM

I just think it's cute that you censor yourself on Pajiba of all places. If there was a website that had a least one long, intricate story of zombie beastiality (or whatever the most bizarre thing you can think of) in graphic and lurid detail in the comments, it would probably be Pajiba.

Of course the beauty of this site is that that post would be judged on how well it was written, not the fact that it featured zombie/horse sex. Almost as if it were judged on...the story.

-Frob

Posted by: frobme at August 17, 2011 5:06 PM

I'm really excited for Disney/Pixar's Brave. I think that merger has a lot to do with keeping the Disney legacy alive. I guess Disney said they were done with the princess/musical model after Tangled. And that's cool, I think we've had enough princesses for awhile. I'm ready for a feisty warrior girl thing.

Posted by: I Need More Allowance at August 17, 2011 5:07 PM

Bambi

Posted by: Michin70 at August 17, 2011 5:16 PM

This goes right along with George M-Fing Lucas being quoted (before Eps 1-3 came out) as saying that he doesn't really care about the writing, since it's his worldbuilding and vision that he is into.

As a result? Jar-Jar Binks. And three awful, awful stories that were nothing but excuses to show Yoda flipping around with a lightsaber (that was freaking cool, mind you, but still).

Please, Pixar, save us all. You're our only hope.

Posted by: Meggrs at August 17, 2011 5:25 PM

Meggrs, Cars 2.

Posted by: peanutbutterjellytime at August 17, 2011 5:26 PM

"You had a crush on Tod the fox? Aw." I thought to myself.

Then I scrolled down to see the Robin Hood picture. At least fox Robin Hood is bipedal, I guess.

I differ on the emptiness of Avatar, but other than that, all well said. The dollars might come in the short term for the studios, but the movies that stand the test of time and resonate with our culture through the years will always have at their core a good story.

Posted by: DarthCorleone at August 17, 2011 5:31 PM

I hated Maid Marion when I was younger. HATED HER.

Posted by: Aislinn at August 17, 2011 5:34 PM

It's OK, Tracy. It really is. You're not alone. I, too, had a crush on both Robin Hood and Justin from Secret of NIMH.

Posted by: AnnArrogance at August 17, 2011 5:44 PM

Lion King was my first movie in theaters. And I'll be damned if it wasn't a life changing experience that began when the title thundered onto screen at the end of The Circle of Life. Needless to say, I'm right there with you when it comes to righteous indignation at what they've become.

Posted by: beckster at August 17, 2011 5:47 PM

Someone should tell this fucktard that about Toy Story.

It's got it's success right in the damn title.

Or Lion King. Shakespeare re-wrought for our kids (and us)? I suppose the Globe made it's money by having actors run across the stage shouting incoherently.

The thing that always got me about Disney, from childhood to adult life, was that attention to detail, including story. It specifically wasn't a flash-bomb of nothing. No regurgitated rail car through mines, space ship through asteroids, jet through canyons, car through warehouses, planes through hangers, outrunning explosions, running through collapsing houses, leaping off 90 foot buildings to catch yourself at the last moment by your fingertips BULLSHIT!

They actually had the artists study animals to get their movements and expressions right. They actually researched history to include little nuggets in the story! They took the time to include iconic elements in their artwork, like the Chinese print-esque clouds of dust that drifted through the backdrops in Mulan. They actually took the time to give a shit about the characters because they knew that when they cared, it translated to the screen and to US caring! Us caring is what makes the difference between worrying that Copper was going to betray Tod or giving a shit if Legolas saved his dad from Davy Jones' butt-locker.

I suppose we should cut the moron some slack. Or we should if he weren't making an assload of money flinging poo against the screen. He's the reason why Netflix instaqueue and Cable movie channels are full of drek no one ever wants to see.

Posted by: Protoguy at August 17, 2011 6:31 PM

Granted, my niece is only eight, but she liked the Burton Wonderland, no matter how much it visually pained me to watch it with her. But, that may well be why the only times I actually see movies is when I babysit my niece.

Posted by: Jerry at August 17, 2011 6:37 PM

As I count Disney's Robin Hood, The Love Bug and (as you mentioned Tim Burton's AWOL storytelling gift) Ed Wood among my absolute favourite movies, I'm wholly appreciative of this article.

(And FWIW, the first film I saw at the cinema was The Jungle Book.)

Posted by: Grafty at August 17, 2011 6:47 PM

@peanutbutterjellytime: the Cars movies don't exist for me. La la la la la la laaaaaaa.......

The sky in my universe is awful pretty this time of year.

Posted by: Meggrs at August 17, 2011 7:42 PM

SIGGRAPH is not where you go to hear about story. It's where the people who make the computerized pretty hang out. Many of them still believe the Pixar lamp is the greatest technological breakthrough of our time.

My ex went to SIGGRAPH a lot, back in the days when he worked on graphics for flight simulators. That should tell you the audience....

Posted by: Wednesday at August 17, 2011 7:54 PM

What I never understand about these things is that story is cheap. So incredibly cheap, compared to rendering costs and special effects budgets and paying superstars. If you're sinking tens of millions of dollars into a movie, why overlook the one cheap thing that can not only make your movie better but possibly give you opportunities for a franchise?

Posted by: twig at August 17, 2011 8:04 PM

Well based on Avatar he may not be wrong.

Posted by: logan at August 17, 2011 8:07 PM

I find it very strange that many of the higher ups in Hollywood routinely shit on one of the film elements that is actually one of the more economical ones. One way or another a studio has to shell out money for a script, and boy have they purchased some stinkers or worse yet bought some that in their original format were pretty decent until the committees, focus groups, bean-counters and blockbuster wannabes got their chubby mitts on them and twisted them around like three-year-olds with Play-Doh. The point is that bad or good you're paying for a story, so why not get one that will result in a better output?

A movie needs a story just as a building needs a blueprint. To say that it doesn't matter is a fool's statement. And contrary to studio belief, you actually can have a movie of quality be financially successful. If I saw half the number of TV ads for "artsy" movies as I have for the remake of Conan alone, I honestly believe a few disgruntled and viable demographics of moviegoers would be rediscovered. I cannot tell you how many times I've seen a movie that I wanted to actually see quickly and quietly passed through the theaters and not even known about it until it arrived on DVD, but by contrast been bombarded with constant marketing ploys for sometimes months before release trying to get me to see said latest shitfest.

I don't go to a movie always demanding that it be Oscar-caliber, to be honest I'll settle for being entertained. But I will say I grow tired of being pandered by the lowest common denominator. I want a story and I don't want to be presented will lazy or disorganized filmmaking. I'll take an original well-written story (or even a weaker one) over a collection of pretty special effects, catch phrases, fart jokes, fake titties and 350 utterances of "fuck" in 90 minutes. Unfortunately, that has become the Hollywood rule rather than the exception.

Posted by: bleujayone at August 17, 2011 8:47 PM

First movie I remember seeing in a theater?

The Doberman Gang

Bank robbing Doberman Pinschers? Hell yeah!

Posted by: Wembley at August 17, 2011 8:48 PM

All I've managed to take from this is that Disney is to blame for furries.

Posted by: Craig at August 17, 2011 9:42 PM

Maybe it’s weird that my childhood crush was a cartoon fox.

And thus began my life long obsession with men and/or cartoon characters who speak with a UK accent.
I so wanted to be Maid Marian.

Posted by: Jules at August 17, 2011 10:19 PM

Oodallaly! Golly what a day.

Posted by: seth at August 17, 2011 10:44 PM

It has to do with creativity, or lack thereof. The people who bring you the 5 millionth action hero sliding down a glass window or the 10 billionth "oh em gee, he fell off the cliff! No!1! He's still hanging on by his fingertips!!" These are the mental midgets (little people?) who think that story doesn't matter. These are the people who think they can solve any plot issue with an explosion. The ones who think 3D is the greatest thing since Marmite. The ones who have no creativity and find it easier to tell some studio to make some million dollar bells and whistles.

I also think that there is an inherent disdain for writers among many on Hollywood as well as television. Whether that's brought on by the aftermath of the writer's strike, where it was proven, due to the market's acceptance of really really terrible reality shows, which need no writing, or worse, get by perfectly fine with terrible writing, I don't know.

Just look at all these lists of big money-making movies. The ones in recent years have not been hurt by bad writing. Transformers is a perfect example.

Posted by: Protoguy at August 17, 2011 11:52 PM

Good to know I'm not the only one who had a crush as a kid on a cartoon fox.

Posted by: Zirze at August 18, 2011 4:19 AM

I did own every single giant, white-boxed Disney home-video, which were proudly displayed on a seperate shelf from everything else. You know the ones.

I do, DocDoom1! As a matter of fact, I think they're still at my parents' house. I might need to borrow them and do an old school Disney marathon one of these weekends.

Posted by: MelBivDevoe at August 18, 2011 8:30 AM

The ones in recent years have not been hurt by bad writing. Transformers is a perfect example.

Yeah, but for every Transformers you've got a Green Lantern, and again, it's not an either/or situation so I still just don't get it. You don't have to have a half-decent story OR awesome effects - you can have both! It's not impossible!

Posted by: twig at August 18, 2011 9:03 AM

Don't worry guys, we still got Dan Fogelman, writing great scripts for Disney films like Bolt and Tangled!

Posted by: Jeremy at August 18, 2011 11:50 AM

Joanna, why do you censor yourself while most (if not all) of the other writers on Pajiba let the F-bombs fly?

Just morbidly curious.

Posted by: Seany D at August 18, 2011 11:58 AM

My take: the same kind of people who think story doesn't matter in a movie are the same people who think brains don't matter or knowledge doesn't matter, that all you need is salesmanship or appearances. They're the same kind of people who gave mortgages to people who couldn't afford them, the same kind who sold the shitty mortgages as investments to other people. They're the anti-science types, too, who think that religion is a suitable replacement for actual knowledge.

Basically, being smart is hard. Being stupid is easy, so do the easy thing, and if enough people buy the stupid, you're golden. And hopefully, by the time people catch on that the stupid isn't good enough, you've already made enough money off of it, you can cut yourself loose and live off the profit. You already got yours and screw everyone else. They're left holding the bag, not you.

Admittedly, crappy movies aren't the same as the mortgage and banking clusterfucks, but I think that same fucked-up thinking is responsible for all of them. Short-term greed and corner-cutting vs. long-term value.

Posted by: Slash at August 18, 2011 12:58 PM

MelBivDevoe, as your attorney, I advise that you do just that.

What a great marketing tool though. You just HAD to keep those suckers somewhere on display, because they just couldn't fit anywhere else.

I actually got nostalgic and watched some Rescuers Down Under in honor of our gracious article writer. Is it just me, or is Bernard kind of a weiner?

Posted by: =DocDoom1= at August 18, 2011 1:13 PM

"How many times did we go back and forth from Isengard?"

Joanna, Joanna, Joanna... I was right there with you, until you dropped that, out of nowhere, right in between us. That was wholly out of place in this otherwise excellent article.

The "Lord of the Rings" films came from New Line, which was at the time a subsidiary of WB. And we see Isengard twice in all, once in the second movie and once in the third. Nobody was going back and forth. The treants came and wrecked the place in the second movie, and in the third movie, Gandalf and company showed up to talk to Saruman.

More to the point though, are you really suggesting that the Lord of the Rings was about spectacle more than story? I'd have to disagree strongly; while there was undoubtedly a lot of spectacle to the films (moreso than the books), the narrative is strong, the character arcs are meaningful, and the little moments really counted.

But anyhow... I, too, grew up with Disney films. Disney has always had better writing in their animated movies than their live-action films overall, in my view. Sure, there are exceptions: we have the Love Bugs, Darby O'Gill, the Parent Trap... and there are the mixed-media ventures like Mary Poppins and Bedknobs and Broomsticks... but the vast majority of Disney's live action films have been utter dreck like "The Gnome-mobile" or "The Boy who Talked to Badgers".

(Will the truth hurt more? It might. I was trying to make a Thor reference but my nerd wires got crossed so I failed on MANY nerd levels--comic book, film, Norse mythology, Tolkein--horrid. Now that I look, I don't even know quite what I meant. I guess I meant Jotunheim. But that's not even remotely similar, so, um, you've got me. But know this, I will never, not once, say a bad things about Lord of the Rings. I'm an uber wait-in-line-at-midnight fan. Rowles and his hate can suck it.--JR)

Posted by: foolsage at August 18, 2011 1:21 PM

Story in a movie is like personality in a hooker.
It might not be the reason why you go there in the first place, but it is why you keep going back to that particular one.

Posted by: Odnon. at August 18, 2011 1:40 PM

Disney went from a creative enterprise with a POV to a brand & generic media company. Same thing happened to Sony, which used to have a particular ethic and essence, really driven by the values of its founder. This was back when they made actual stuff. Now, not so much.

Once the visionary dies, soulless money-gnomes make TPC (Check out The President's Analyst if you don't get that one. They're the bad guys.) out of stuff with a point of view.

Posted by: BierceAmbrose at August 18, 2011 2:00 PM

My first movie in a theater was Star Trek, but I totally get where you're going. Beauty and the Beast was my favorite movie growing up, and watched it constantly. Whenever I'd leave the room my parents would fast forward it until I got back. They love telling me about it.

Nothing really surprises me about Disney anymore. It's just awful. The film industry is getting more and more awful all the time. It's incredibly disappointing. If I thought I could write well enough, I'd definitely try to CHANGE IT!

Posted by: Candee at August 18, 2011 2:11 PM

Heh, fair enough Joanna.

The trip between Asgard and Jotunheim in "Thor" was a bit overplayed as I recall. And while I enjoyed that movie a great deal for what it was, what it was... was not strong on story. The character arc for Thor felt terribly rushed, and there was a lot of emphasis on the set-pieces.

So, ok, I'm back there with ya. ;)

Posted by: foolsage at August 18, 2011 2:39 PM

Faint hearts never won fair maidens...

JRo - you confused Isengard with Asgard perhaps? - though honestly, I have a friend who DESPISES Fellowship because all it did was "show people walking in the mountains. Down a mountain, up a mountain. Snow on the mountain. Stumbling..." etc.

Look when we say "story" what are we talking about? the plot? the screenplay? because lots of people are commenting on style elements - which often are visuals. And they do matter. Is the story an interesting story? Is the story told in an interesting way? Either of those 2 can make a good movie - getting both of them makes a great movie.

Posted by: Sara Tonin at August 18, 2011 3:28 PM

I'm glad someone hit the Isengard comment before me. I won't argue the films, as I do feel like they shorthanded a lot of the journey and bounced the viewer from locale to locale with little preamble. I suppose that's the nature of film more than anything though.

You hit on what many who don't like the books complain about with The Lord of the Rings. The difference is that it is essentially a quest story and to not have a journey kinda goes against the point.

The problem with most criticisms of the story is that the journey is almost a character in the book. The landscape, the difficulties with the journey, the actual elements of the landscape working against you. Unlike many books and films, where the travelers are merely wandering through visuals for visuals sake, Tolkien took pains to show that no, you don't just walk into Mordor. It's leagues upon leagues, and to simply have a chapter describing them leaving and then a chapter where they are suddenly there is shorthanding the Hero's Journey. It's the same argument against the "why didn't they just fly the damn Eagles?" question. Aside from the obvious, "there's be no story", there would be no journey, no conflict, no character growth.

In films like Transformers, we're supposed to believe that somehow Sam Limpdicky is inherently brave and charismatic and acrobatic and friggin immortal just because he's Sam, or because he's his grandfather's spawn. There is no journey, there is no test of his bravery where he fails and learns, he just simply is. He's always right and the adults, or Uber-adults - the government - are always wrong and it's up to him to save the world. That's the shorthand that plays the viewer like patsies. He gets the girl because he tries. He gets the aliens because he's there, he saves the world because he's... a teenager. Which is essentially the plot of most films and many novels lately. In order to garner that teen market, the hero must be a teenager, must be so much more than he appears, must win without ever really losing or learning. There is no journey, there is no growth. It's all instant gratification, which is all that market ever really wanted.

Posted by: Protoguy at August 18, 2011 7:48 PM

Aislinn, you're an ass. 'Nuff said.

Posted by: Mr X at August 21, 2011 7:44 AM

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