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AMC Theaters New Crappy Healthy Snack Offerings Doubly Ensure You'll Buy the Butter-Topped Artery Cloggers

By Dustin Rowles | Posted Under Miscellaneous | Comments (36)



Odwalla-Chocolate-Chip-Bar-2.jpg

Out in my part of the world — where Presidents vacation and dumb-ass Governors take misguided political stands on murals (fuck me) — our little theater chain has been offering healthy snack options for awhile, a “snack-pack” very similar to what the larger AMC movie chains will now be offering: A $7 bag that includes Chiquita Fruit Chipsa natural air-popped corn chips, a bottle of Dasani water, and an Odwalla Chocolate Chip Trail Mix Bar. I think the Cinemagic chain here also offers nuts and pretzels in their bag.

As an AMC spokesman remarked in a press release: “Taking this step is also great for audiences and for your business, because people want to see healthier foods in theaters, and when they do, they’ll buy them.”

Uh. No they won’t. In all the time that it’s been available, I’ve never once purchased the healthier option. It’s not because I’d rather have the salt-lick stale popcorn covered in yellow petroleum sludge, either. It’s because the “healthy” snack options, while containing a fraction of the calories, are still no more appetizing than the artery cloggers. Does anyone really want air-popped corn chips and a bottle of water?

The problem with theater concessions is not entirely healthy vs. death-by-heart-rupture — it’s about offering something substantive. How many people running late end up at the theater looking to substitute a meal with popcorn only to walk out of the movie 2200 calories heavier and still hungry? Is that gravel-tasting Odwalla bar really going to satiate that hunger?

Theater chains have to stop limiting their options to things I can buy at 25 percent the cost at a gas-station convenience store. I’m not looking for a meal meal — a lot of these theater chains already offer crappy personal pan pizzas and chicken fingers, if you’re willing to stand at the concession stand and wait for 20 minutes and then ask the guy sitting next to you to hold your shitty pizza while you take off your jacket. If I’m going to pay $14 for a snack and a beverage, it’d be nice to have the option of something I want to eat, not something I choose because there’s nothing better available. The options available in a Starbucks glass case, for instance, would suit me just fine: A bagel or a plastic-wrapped sandwich or a scone or one of those little pound cakes. How about a cupcake? Nothing fancy, just something with taste that falls somewhere in the middle between eating dirt and eating sludge. How about some fucking Sun Chips? Or some Pirate’s Booty? Or cheese and crackers? Or, here’s an idea: How about a fucking apple? You can buy an apple for a dime and resell it for a $1.50, and a proper theater chain could go through 300 of those a day.

What I’m saying is: If you’re going to offer “healthy” options, offer something we also want to eat. Because if I go into a theater, even if I’m not hungry, I’m going to take one look at that Odwalla Bar and buy the three-gallon box of Reese’s Pieces purely out of spite because those Odwalla Bars are judgmental little shits. And I hate judgmental food.










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Comments

Alamo Drafthouse:
1) Full menu
2) Bar
3) Food and beverages served at your seat with a smile and without intruding on the movie!
4) OOOH! Check out the table in front of your seat. Where you can set down your fare while you take off your jacket!
5) Supporters of local brewers.
6) Supporters of local and independent film.
7) Terrific sense of humor.
8) Willing to eject and even BAN people who ruin their neighbors' movie experience.

They aren't alone in the theater business and we all know it! Support your local cinemas, especially the quirky ones! :D

Posted by: lubeg at April 6, 2011 10:44 AM

The mural thing is bad enough but what about attempts in your state to roll back the child labor laws. I heard one legislator justify it by saying "they can finish school and then work for four hours and still be home by 10pm, plenty of time to do homework".
What's next? Sending four-year-olds up chimneys to clean them?

Posted by: PaddyDog at April 6, 2011 10:44 AM

Paddy, three year olds work better-they fit in tighter spaces, and their little heads are malleable.

Posted by: mrcreosote at April 6, 2011 10:47 AM

AMC is bluffing. Their new rewards program automatically upgrades your concession purchase to the next size up for free. Small popcorn and small soda? Here's your shopping bag of popcorn and half gallon of Coke. Have a super day.

That said, if they offered popcorn that wasn't already dyed, salted, and artifically flavored, all beef hot dogs, or oven baked nachos with real cheese sauce, I'd buy one of those options in a heartbeat. As it stands, I sneak in a sandwich, a baggy of a whole grain cereal, and a thermos of tea or coffee and pray I don't get frisked at the entrance.

Posted by: Robert at April 6, 2011 10:48 AM

"Does anyone really want air-popped corn chips and a bottle of tap water?"

Fixed it for you.

Am I the lone movie goer who does not like to eat at the movies? I feel distracted if I have a snack. I end up missing dialogue. Or the bloody shirt laying over there half hidden in the corner that no one sees but eventually leads to the killer.

I recently tried those food and alcoholic beverage theatres, and I was so angry when the waiter came to my seat half way through the movie to ask for new drink orders. I'm watching a movie! Leave me alone!

Oh man, I sound pretty cranky, huh?

Posted by: Scully at April 6, 2011 10:53 AM

I know I've posted this before but it merits repeating. A good friend has an autistic son with serious dietary issues. He asked at his local multiplex if he could bring in his own snacks for the kid if he agreed to buy movie theatre snacks for his other two children. They said no, and next time he went there, they flagged him and searched him for food.
Since then I refuse to buy anything from large theatre chains.

Posted by: PaddyDog at April 6, 2011 11:00 AM

Whoa there. If somebody munched their way through an apple at the theater the amount of stabbings would triple.
TK doesn't even like hearing popcorn, right? Could you imagine if someone was chowing down on a Granny Smith? Crunching and slurping juices. UGH STAB STAB STAB

Posted by: Optimus Rhyme at April 6, 2011 11:03 AM

First motherfucker crunching an apple in my ear during a movie gets DEALT WITH!!!!

Posted by: Kballs at April 6, 2011 11:05 AM

News flash: Theatre food, including popcorn, pizza, nachos, & candy, is garbage. Mass produced, HFCS, subsidized, corporate branded, chemically formulated to stimulate your pleasure receptors garbage. Now a theatre chain is introducing "healthier" options that *GASP* aren't more appetizing than the factory garbage that theatres sell you at a 1000% mark-up. What's the problem?

Posted by: the new transported mane at April 6, 2011 11:10 AM

Why not put the little tykes to work AT the movie theatres? That way they are earning money to put into that useless Ivy League education, and the parents don't have to bother paying for entertainment or the evening meal.

"Enjoy your Odwalla bar while watching Black Swan, dear!"

Posted by: feynmangroupie at April 6, 2011 11:20 AM

Kballs:

You're a new parent. You're not going to see another movie in the next ten years that doesn't involve inappropriate loud noise of some kind (chewing, crying, munching, whining, feet stamping, back of chair banging with feet, etc.)from your fellow theatre-goers. Get used to it.

Posted by: PaddyDog at April 6, 2011 11:20 AM

The AMC by us recently became a "fork & screen" theater; they removed every other row of seats for extra legroom, and a waiter/waitress comes by before the film to take food and drink orders. The menu is pretty comparable to an Applebees or TGIFridays, for the same price I'd rather just eat there than try for a rushed dinner somewhere and then trying to make it to the movie on time.

@Scully: It might just be your theater, the one up here is pretty good about not interrupting during the film; they usuall check once when you're done to take away empty plates and ask if you need anything else (and then once more to drop off the check, I suppose.) My biggest problem is the one by us doesn't seem to know how to make a proper margarita...

Posted by: Markus at April 6, 2011 11:23 AM

Posted by: lubeg at April 6, 2011 10:44 AM
---
*weeps quietly*

Posted by: , at April 6, 2011 11:24 AM

I hate the sound of people eating in movie theaters. HATE. What Optimus described was enough to set my teeth on edge.

To this day though, one of the funniest things I've seen a stranger do was at a movie theater. The woman next to me whipped a hotdog and bottle of ketchup out of her purse just as the lights were dimming.

Posted by: nosio at April 6, 2011 11:35 AM

I recently tried those food and alcoholic beverage theatres, and I was so angry when the waiter came to my seat half way through the movie to ask for new drink orders. I'm watching a movie! Leave me alone!

Oh man, I sound pretty cranky, huh?

Posted by: Scully at April 6, 2011 10:53 AM

They interrupt you during the movie? That freaking S U C K S.

Drafthouse system:

On the table is a menu, a pencil and about a dozen slips of paper. The front edge of the table has a metal rail on it. You select what you'd like from the menu, write it down on a slip of paper, fold the paper in half, then stick it in between the metal rail and edge of the table so it stands up like a flag to get the server's attention. Server comes by, takes the slip, returns with your food/beverage and that's it. They will speak to you when they do last call (usualy 3/4 of the way through every movie so they can clear tickets before the movie ends). But they do it in a whisper and are not offended by a simple wave of the hand to dismiss them.

The BEST part? The staff TEACH you how to do this if you're unfamiliar with the ordering system. They also run clips before each movie with the instructions. Clips made by the staff or fans which rotate out frequently.

If you prefer to be absolutely uninterrupted, don't raise a flag. Or order at the bar before hand. I often take my growler (yes, they have their own growlers) when I want to enjoy a beer but don't want to be interrupted. Watching "The Hangover" with a group of friends and draining your growler is a blast!

I have stopped going to movies with my friends who think AMC is the only way to go. I will not go to those theaters with three Drafthouses in San Antonio. Paying $10 for a movie ticket in order to see 30 minutes after the movie-start-time is bullshit.

Posted by: lubeg at April 6, 2011 11:40 AM

Paddydog,

Actually, these are my 2nd and 3rd kids. And maybe I have backhanded a toddler or two for mouth-breathing during a Corn Nuts feeding at the local cineplex. Or maybe I haven't. Hard to tell with all the whippets and bourbon.

Posted by: Kballs at April 6, 2011 11:47 AM

I'll stick with my purseburrito.

Posted by: jM at April 6, 2011 11:50 AM

Aw man, don't bring up the Alamo Drafthouse. Every time I think about my time in Austin, I cry a little because of those glorious goddamn theaters. The Somerville theater in MA tries, but it's still not even close. Austin is fucking movie heaven.

Posted by: TK at April 6, 2011 11:50 AM

"Hard to tell with all the whippets and bourbon."

I'm sorry, but that's a hilarious type-o. I think (hope, anyway) that you meant "whip-it/whippit," NOT the small greyhound-looking dog.

Eh, it works either way.

Posted by: Exploding Head Syndrome at April 6, 2011 11:53 AM

I'm high on dangerous gases and cheap liquor, Exploding Head Syndrome. You think I care about the lightning fast dogs hanging about?

And change your damned name! It isn't last Friday anymore, numbnuts!

Posted by: Kballs at April 6, 2011 12:00 PM

SWEETUMS! YA CAN'T BEAT UM!

We have Studio Movie Grills here in the Dallas area and they're overpriced bullshit. The food is mediocre at best, it's of course three to five times more than what you'd pay in a regular restaurant and sort of ruins, to me, the whole concept of dinner THEN a movie. You know, enjoy eating out, then go to the theater.

Posted by: Snuggiepants at April 6, 2011 12:02 PM

YOU'RE NOT THE BOSS OF ME, KBALLS.

Posted by: Exploding Head Syndrome at April 6, 2011 12:07 PM

I love the idea of offering small simple sandwiches, pastries, and bagels a la Starbucks. The only problem is, with the theatre price markup on concessions, that bagel which probably costs you about $3 at Starbucks will now probably cost you $15 and a DNA sample (for when theatre chains start cloning patrons to fill empty seats at shitty movies).

At one of the mall AMC theatres here in Dallas, they used to let you bring in food from the foodcourt one level below the theatre. Stuff like Panda Express, Which Wich, Sonic, Paciugo...not exactly HEALTHY, but substantive. Then they realized people weren't buying butter-sludged popcorn and regular sized bags of M&Ms for $10, and quickly banned the shit out of that.

Posted by: JustBill at April 6, 2011 12:11 PM

BYOBagel. It's the only sane thing to do. And yes, I know about the whole, that's how theaters make their money thing, but I'm just about over caring. I very much enjoy going to the theater, but the fleecing has gotten completely out of hand.

We do have two nice independently run art cinemas that offer nicer snacks and even cappuccinos.

Posted by: Cindy at April 6, 2011 12:21 PM

But movie theaters don't have to charge such a huge premium. A local independent charges $6 for their largest popcorn and its enough to feed an entire family. Their premium ticket price is $10 for an adult at a 3D movie. It's a one screen theater converted from an old vaudeville house. They normally can't even afford the biggest release of the week and only fill the place on weekends when they're airing an animated family film. They've been in business for longer than I've been alive and have barely raised any prices since I was a child.

The "theaters HAVE to charge that much" argument doesn't float with me. They'd still make a profit on popcorn and watered down colas if they lowered their prices a few dollars. They'd probably earn more money because people wouldn't see a menu that charges $14 for a large popcorn and two medium sodas and walk away without a purchase. A novel idea would be, I don't know, cutting back on sizes so they can charge less and still offer enough soda to fill your bladder to the bursting point during an 85 minute action film.

Posted by: Robert at April 6, 2011 12:22 PM

Seriously, I hate you all with the Alamo Drafthouses. When I lived in Orlando, there was something similar called the "Aloma Cinema Grill." We went to see "Grindhouse" there. That was one of the best movie experiences of my life.

I will keep smuggling in food until they start frisking people at the door. Best thing I ever smuggled in was a delicious piece of peanut butter pie from a local bakery.

Posted by: MelBivDevoe at April 6, 2011 12:23 PM

Am I the lone movie goer who does not like to eat at the movies? I feel distracted if I have a snack.

Not distracting to me, per se, it's just my preference to not eat while watching. Typically, it's the same for me at home (beer obviously doesn't count).

I would love to have a Drafthouse-style theater around where I live, but then again, Jibans aren't known for being the tidiest eaters in the world. I'd prefer not to sit down and inadvertently end up with chickenalakingpants thanks to the previous diner/theatergoer.

Posted by: branded at April 6, 2011 12:25 PM

Sun Chips are right out of the question; their new bads are just too goddamned loud.

Posted by: AM at April 6, 2011 12:39 PM

The Alamo has a bar/movie theater? I hope they at least put in a basement as well when they did that renovation.

Posted by: Paultera at April 6, 2011 1:18 PM

The movie theater would make more money if they would offer reasonably-priced snacks. It's ridiculous to charge $4 for a bag of popcorn, so from me, they make nothing, because I won't buy it. Whereas if they charged $2 for a bag of popcorn, I would. Happily.

I understand this is a profit center. But you can't make profit if you don't make sales.

Posted by: Wednesday at April 6, 2011 1:36 PM

Woo Cinemagic represent!

We got those new "Fruit Nut Snack Packs" a couple months ago. For $4 you get a little bit of pretzels, almonds, and raisins.... aannddd I think I've sold like three. No one wants them. Customers make fun of it daily.

No one wants healthy food at the movies. Especially when it's priced so high.

Posted by: dh2x10 at April 6, 2011 2:05 PM

I do love the drafthouses in Austin, however they are a little unsettling with their nazi-like notices at the beginning about making noise during the movie. Geez you end up feeling offensive for breathing. The best is a bucket of beer and friends. Oh and you can get a decent salad so hello healthy option.

Posted by: Allison at April 6, 2011 2:08 PM

Huh. We have multiple movie theaters with full menus and adult beverages all over our city. It's more of a matter of choosing which one rather than *the* one. I figured since they were so ubiquitous here they had to at least be more than sporadic around the rest of the country. I'm surprised. Sounds like a good business venture to me.

Posted by: katy at April 6, 2011 2:31 PM

The Alamo has a bar/movie theater?

Honestly, I don't remember.

Posted by: branded at April 6, 2011 3:11 PM

An ex of mine used to sneak in four or five beers in to the movies anytime we went. We've got the one theater here and you can barely get beer in a convenience store, let alone a movie theater.

Posted by: TWoP_Fan at April 6, 2011 4:37 PM

[whisper]
the bar/movie theater... is in the basement
[/whisper]

Posted by: lubeg at April 7, 2011 11:23 AM