Everyone in my Facebook friends list has been complaining about one thing and one thing only: not seeing posts from their friends in a chronological or even faintly coherent manner. In response to that overwhelming complaint, Facebook has gone full Twitter and announced plans to eliminate spoilers from our feeds.
Head of Facebook global creative strategy, Ricky Van Veen, talked about the social media giant implementing algorithms to eliminate spoilers during our scroll through Most Recent posts that include a photo from 8 years ago that your Nana recently liked.
“If you haven’t seen Episode 5 yet, you won’t see your friend’s comment on Episode 5. Those are really easy things to do that no one has really done yet because it’s hard when you’re having conversation and viewing in two different places. Hopefully, we can make some of those value-adds for the Facebook viewer and the TV viewer come together.” - Via Deadline
Deadline also noted that a clarification was later made that the feature was not active at this time, but that it is being tested. Neat.
Prior to this, Facebook CEO Mark Zuckerberg also talked about plans to solve another lesser problem: seeing too many sponsored posts instead of those from friends and family. Honestly, there is already a fix for that and it is called FacebookPurity.
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. - Via Facebook
Zuckerberg did not add, “So you’ll see more from friends and family, but it still won’t be in chronological order and we still have no idea that Most Recent means. “Here is a post of Jodi making a face that scares her friend and they have to look at it for a week because time is an imaginary construct and we at Facebook are committed to making it even moreso by purposely ignoring what Most Recent means.”