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The Hottest Toy Of The Summer Is From 'Midsommar'

By Kristy Puchko | Film | July 9, 2019 |

By Kristy Puchko | Film | July 9, 2019 |


Sure, Forky has kids of all ages clamoring for Toy Story merch once more. And the Child’s Play reboot might have you nostalgic for cuddly dolls that not-so-secretly want to kill you. But the hottest toy of the summer isn’t from a movie about toys. It’s from Misommar, Ari Aster’s trippy horror follow-up to the wildly praised Hereditary.

Slight spoilers for Midsommar lurk below!

Midsommar stars Florence Pugh as an American tourist who takes a fateful trip to Sweden with her boyfriend (Jack Reynor) and his friends. There, they visit an idyllic commune for their traditional midsommar festivities, which involve plenty of curious elements, including a flower-adorned bear in a cage. And now you can take the sun-soaked fun home with you, thanks to A24’s special edition Bear in a Cage™.

It’s the toy every child will absolutely love. But don’t trust me. Observe its commercial.

It’s a bear! And it could be yours!

Starting tomorrow, Bear in a Cage™ will go on sale on the A24 shop site. It’s clearly a delight to children, so purchase a sleuth for your kids! Or maybe pick one up for the movie-lover in your life. Or purchase one for yourself as a handsome trinket to ward off bad boyfriends.


Clearly, Bear in a Cage™ is a gift the whole family can appreciate. But be warned, there are only 75 bears being issued in this limited edition run. So you’ll need more than $32 to snag your Midsommar collectable. Here’s hoping fortune smiles upon you like May Queen does upon the bear.

Midsommar is now in theaters.

Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.

Header Image Source: A24

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