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'The Hitman's Body Guard' Spoils Fun Marketing Campaign With Lame Low Blow

By Kristy Puchko | Film | May 26, 2017 |

By Kristy Puchko | Film | May 26, 2017 |


Starring Ryan Reynolds and Samuel L. Jackson, the action-comedy The Hitman’s Bodyguard enticed us straight out the gate with the allure of their powers of snark and side-eye combining into silly summer spectacle. The premise was promising in that it was absurd: a hitman’s bodyguard must defend him, also hates him. The red-band trailer had us in hysterics. And then came this cheeky poster, nodding to the most of iconic bodyguard movies, the Whitney Houston / Kevin Costner The Bodyguard.

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We were sold. We were excited! We were counting down the days until The Hitman’s Bodyguard’s release on August 18th. Then came the latest character posters. Which, well, take a look.

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“GET TRIGGERED.”

Why take a movie that seemed a fun, hard-R romp of madness and mayhem that all those over 18 could enjoy! But now thus poster has made the left a punchline. And all for a lame pun. This is why we can’t have nice, ludicrous things.



Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.



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