Box Office Report: Films Beat Football. Not at Box Office, Just in Life
So, you Americans sure do like your football, huh? The lead-up to tonight’s Super Bowl has basically left the January/February box office even drier than usual. It was so dry that Glass managed to hold onto the top spot for a third week despite a close to 50% drop from the previous week. It still brought in $9.5m and has grossed over $88.6m domestically in less than a month. That’s over 4 times its budget. It’s not Split numbers by M. Night Shyamalan still starts 2019 strong. The Upside held onto number 2 with a solid $8.85m in its 4th week, bringing its domestic total to $75.5m.
Things weren’t so good for Miss Bala, Gina Rodriguez’s attempt at establishing herself as an action star. Reviews were tepid and while opening day numbers were strong, they didn’t hold on and ended the weekend with a paltry $6.7m. This film only needs to make $15m to break even so it shouldn’t be too tough in terms of domestic gross but Sony were certainly hoping for a little more from this title, especially since the competition was non-existent.
Rounding out the top 10: Aquaman passed $323m domestically; Spider-Man: Into the Spider-Verse is closing in on doubling its budget; Green Book expanded to an extra 218 theatres but saw its gross dip 21% from past week, and The Kid Who Would Be King tumbled to number 7 with only $4.2m. Expect Fox to register some tough losses on that one.
Rounding out the top ten was the cinematic release of Peter Jackson’s World War I documentary They Shall Not Grow Old, which made a really strong $2.4m from 735 theatres. Domestically, it’s already made $10.7m after a slow burn limited release. If you’re British, I believe this one is available to watch on BBC iPlayer right now.
Remember Serenity? It came out last week? No? Well, that’s dropped from 8 to 14, with only $1.7m from this weekend. For comparison’s sake, Free Solo the documentary about a free solo climber scaling El Capitan, made $1.38m from only 483 theatres.
It’s fascinating to see how little the post-Oscar nominations bump has effected Annapurna’s Vice. Its numbers are still falling, even though it’s one of the most prominent films of the awards season. Sometimes, there are stories and characters so off-putting to audiences that not even prestige or morbid curiosity can drive them to the theatres.
Arctic is a film featuring Mads Mikkelsen in a climate of extreme cold. It’s not the one on Netflix. That’s Polar. This one made $56,463 from 4 theatres. Not too shabby. Also Mads Mikkelsen is in it.
This coming week sees the release of The LEGO Movie 2: The Second Part, the comedy What Men Want, a horror movie called The Prodigy, and a new Liam Neeson punchy movie called Cold Pursuit.
You can check out the rest of the weekend box office here.
What films did you watch this weekend? Let us know in the comments.
Header Image Source: Sony Pictures