Box Office Report: Far From the Endgame Now
It took Avengers: Endgame twelve whole days of global release to become the second biggest worldwide release of all time. In its second week at the domestic box office, the film took in $145.8m (that’s a 59% drop from the previous week, if that gives you an idea of how big that film was) and passed $619m. But the biggest news was how much it made worldwide in this period of time. Yup, it passed $2 billion. That Avatar world record is going to be smashed, easily. Well done Disney, you have made all the money now. Please don’t consume us all.
Believe it or not, other films did get a release this week. Some of them didn’t do too badly either. The Intruder, a thriller starring Dennis Quaid, took in around $11m on an $8m budget. Seth Rogen and Charlize Theron’s romantic comedy Long Shot had great reviews but came in below expectations with $10m and landed at number three (its budget is reportedly about $40m, so sadly this one looks like it’s going to be a flop, even if it goes for a slow burn box office in the coming weeks). Kids’ animation Uglydolls was even less successful, taking in $8.5m from a $45m budget. Honestly, dumping it in the schedule a week after Endgame feels less like counter-programming and more like a studio dropping something they know isn’t going to do all that well. At least with Long Shot, I can see the reasoning behind that being a nice, less bombastic alternative to all the superhero fun. It’s a shame it didn’t pay off. We need more support for comedy star Charlize Theron (seriously, go watch Young Adult).
El Chicano, which is being billed as ‘the first Latino superhero movie’, debuted at number 11 with a sluggish $700k from 605 theatres. Screenwriter Joe Carnahan also took to Twitter for another fun round of ‘screw you critics’, because that is apparently going to be a recurring theme with celebrities these days. How dull.
The thing about the box office this week is that studios were smart enough to know that there was no real point in going up against Endgame. Next week sees some real competition but then then the expectations are smartly modest for what can be accomplished. It’s not that Disney are unbeatable or bullet-proof hit makers (hi, Dumbo, you still there?) but you can’t really blame even the heavy hitters for wanting to sit those weeks out.
Speaking of this coming week, the notable releases include Charlie Says, Mary Harron’s movie about the Manson family, the biopic Tolkien, the comedy Poms, Anne Hathaway and Rebel Wilson’s dirty rotten re-imagining of a comedy classic, The Hustle, and, of course, Pokemon: Detective Pikachu. Admit it, you’re excited.
You can check out the rest of the weekend box office here.
What films did you watch this past week? Let us know in the comments.
Header Image Source: Lionsgate
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