Jeremy Renner is a singer now. We’ve talked about this a lot on the site. Well, mostly I’ve talked about it and forced other people to listen to his music to confirm I haven’t gone mad and also because it’s fun to torture people. Hey, he’s a famous white dude with all that house-flipping money, so clearly he’s at that ‘f*ck you, I do what I want’ stage of his life. We should all aspire to it.
So what do you do when you’ve seemingly got it all but want to expand your audience reach? Do you launch a lifestyle brand? Maybe get in on those Instagram sponsored content deals? How about your own personal app? Actually, Renner already has one of those and no, I can’t explain it to you either.
Now, Renner is sharing his expertise in nature and living outdoors with an Amazon collaboration. The Jeremy Renner Store is a 90-piece curated collection with an assortment of sporting, hunting, and outdoor equipment. You want jeans recommendations? Or info on new fishing gear? How about your beef jerky? Jeremy’s your man, apparently.
The 'Avengers: Endgame' star teamed up with Amazon to curate a shop of his favorite gear. https://t.co/AKSc005xJ0— Men's Health Mag (@MensHealthMag) August 14, 2019
And yes, there are bows and arrows on here. Because Hawkeye. Got to get that personal brand synergy in there.
Renner told People of this collaboration, ‘The only law in nature is Mother Nature herself so you want to be prepared. But there are also things that are just fun to have when you’re outside… things that you want.’ Hasn’t Mother Nature suffered enough? I’m going to assume Renner’s admittedly stunning Lake Tahoe home means he doesn’t spend a lot of time in a tent when he’s out of the big city.
Hey, if it keeps him from singing for a bit…
Header Image Source: Getty Images.