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Budweiserror: Celebs Respond To Bud Light's Rape Promotion

By Kristy Puchko | Miscellaneous | April 29, 2015 |

By Kristy Puchko | Miscellaneous | April 29, 2015 |


Okay, so admittedly marketing for beer is the last place we’d look for progressive messages about sexual politics. But for fuck’s sake, Bud Light, this “misstep” is next level stupid.

As part of their #UpForWhatever campaign, Anheuser-Busch issued bottle labels that read: “The perfect beer for removing ‘no’ from your vocabulary for the night.”

We reached out to Tom Hiddleston for comment:
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Buzzfeed traced the discovery of this bonkers label to the internet outrage that spurred a response. Basically, much of the world wide web agrees with Mr. Hiddleston.

As does Christina Aguilera:

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But guys and non-guys, that’s totes not what Bud Light meant! They weren’t saying eliminate the “no” in a rape culture promoting way that suggests that women who drink are essentially asking for sex even when they are expressly not. They meant it more in the cool, fun Amy Poehler improv way, right?

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Anyway, after much backlash online, Bud Light vice president Alexander Lambrecht issued a statement to Buzzfeed:


“We created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”

Except, you know, sexually assaulting strangers for funsies because #StPatsDay #UpForWhatever #RapeCulture4evs

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The labels have since been pulled. Arthurian preschooler D.W. Read responds:

We’re with her.

Kristy Puchko can’t even sometimes.



Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter, and hear her sound off about movies and feminism on the Slashfilmcast.


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