Blake Lively Starts a New Company Devoted to All the Things She's So Good At

By Courtney Enlow | Celebrities Are Better than You | September 26, 2013 | Comments ()


Blake Lively has a super big problem, guys. See, she’s so good at so many things, and being a mere actress isn’t fulfilling enough. BUT, DON’T WORRY. Her special snowflakeness will shine through like the diamondiest snowflake diamond. Because she’s starting her own lifestyle company, her very own answer to GOOP.

“It’s something that will be launching in a few months and that I’m really, really thrilled about. The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there - it’s without a genre. I have so many passions outside of acting and things that I grew up being good at and that I don’t utilise when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”

Oh, I’m sorry. It’s not her answer to GOOP because there’s nothing like it out there. That’s my bad, that’s on me.

Look. I don’t want to be the one to have to tell you this. But, if you feel that you have lots of talents, like careerable talents that you can do for a living, you probably don’t. Most people have lots of things they’re pretty OK at, but in terms of actual marketable skills, you really only have so many. I pretty much have this one, and I’m sure plenty of you would argue that I’m not that good at that which is a real dick move and you’ve hurt my feelings now.

What I’m saying is if you think you’re just so good at just so many things, you know, maybe you’re not. And that is perfectly OK. But you’re definitely not good enough at whatever it is you think you’re good at to start a vague fabulousity lifestyle company, without a “genre” because that is just a blog.

Ultimately, this is all an excuse to reference your sister, the superior Lively, and say, Blake, sugar, you’re shockingly successful and married to Ryan Reynolds. Now why you wanna go and top that?

Are you following Pajiba on Facebook or Twitter? Because every time you do an angel does the Paul Rudd dance

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Comments Are Welcome, Jerks Will Be Banned

  • BWeaves

    Didn't Martha Stewart already do all this?

  • In related news, try to contain yourselves this fall when I convert my (rented) house into Cooler U, a one-of-a-kind Lifestyle Wellness & Learning Retreat. Re-energize your body with the full spectrum of Crystal Light Energy flavors and individually wrapped entrees, while you attend seminars on a variety of topics: Nurturing the Creepy, Sexy Baby; Scalp Massage For the Rage Addict; Midnight Nudity, Local Laws & You; 100 Things You Didn't Know You Could Kill With a Bug Lamp; and I Line My Shelves, I Line the World: Leveraging Your Skills Into Vanity Consulting Business. Your weekend package includes bus fare from the airport to the stop nearest my house, where you'll be met by me, my dog, and a group of irate senior citizens protesting property tax hikes. No reservations necessary.

  • It's about living a one-of-a-kind, curated life, exactly how I tell you to. Brilliant.

  • "living a very one-of-a-kind, curated life"

    I'd say it's time to step outside of the museum, but I don't know if she's been to one.

  • Berry

    I don't want to hate her for trying to make something of herself, I really don't. But then I read this:

    "I have so many passions outside of acting and things that I grew up being good at and that I don’t utilise when acting."

    And my whole world just goes red with loathing. Oh, you grew up being good at ever so many things? Good for you. You're a treasure, truly you are.

    Look, I can't help it. I'm a Finn. We've elevated "putting yourself down" to an art form. We're better at it than Brits could ever hope to be. Whenever a Finn feels sorta could about something he or she did, there's someone to remind them that the pride goes before the fall, and really, you could have done that thing better, actually. Nice try, but try harder next time. The first words of every Finnish person who ever lived or will ever live are "eh, it's nothing." True story. We come out of the womb criticizing our own performance as fetuses and thinking we really should have made our way trough the birth canal just that bit faster.

    All this lengthy exposition on a national trauma just to explain why I can't be happy for someone who says things like "I crew up being good at ALL THESE THINGS!!" It's impossible for me to silently congratulate them on their enviable self-esteem and move on. Instead, I kind of want to resort to violence.

    Phew. That took a dark turn there for a while. But I'm good now. Toodles!

  • Jiffylush

    Robyn Lively was in Twin Peaks, she wins forever.

  • childerolandusa

    So what? She can't have a lot of projects coming her way, so she has to do SOMETHING to earn money. Would anyone rather see her on the big screen again?

  • She lives in the bubble. I bet she's "good" at tennis, and riding motorcycles...

  • Kala

    Popping in to let you know that there's no faster way into my heart than dropping a Teen Witch reference. I love you, Courtney. So very, very much.

  • Muhnah_Muhnah

    I don't know about you, but I definitely need someone to curate my life. I don't know what that would entail, but I know that I need it. I also need a nanny, but that's neither here nor there. I can't wait for this Bible...BLiveble...whatever.

  • **I AM** NotTheOne

    Unless she starts selling $800 t-shirts I'm out.

  • “It’s something that will be launching in a few months and that I’m really, really thrilled about. The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that."

    What. Does. That. MEAAAAAAAAAAAAN?!

    Nothing. It means nothing. At all. Good job, Blake. You're a big old ball of uselessness.

  • She can lean forward while wearing a bikini and not get stomach rolls. That's gotta be worth something, right? RIGHT?!

    I thought being beautiful made you important.

  • e jerry powell

    Snowflakes, assholes, no real difference as far as I can tell.

  • BlackRabbit

    I've been in both a blizzard and a storm of assholes, and I know which I'd rather have to clean off my car.

  • b-g

    Good for her! I need more things to mock, and Goop works great for that...here's hope B. Lively will be no different, and it sure seems like that's the case. :)

  • Mariazinha

    I can't even think about this..
    My brain melted after the "curated life" thing..
    What the f..?!?!

  • bastich

    Thank you! What the hell does that phrase even mean?

  • Mrs. Julien

    It involves dry white wine and a verbally-abused personal assistant.

  • bastich

    So "The Devil Wears Lively", then?

  • Mrs. Julien

    The Devil Is Lively

  • BendinIntheWind

    Based on the title alone I knew this was a Courtney post. You are a treasure.

  • Uriah_Creep

    Indeed, and she's had a busy couple of weeks, which is fine with me.

  • competitivenonfiction

    Hearing someone say "living a very one-of-a-kind, curated life" makes me want to curl up in a little ball and sleep until I forget ever hearing it.

    I don't even... there are no... what would my grandmother.... why would you...*dies of an acute case of exasperation*

  • Mrs. Julien

    I had that exact same problem with the copying and pasting.
    [fist raised in solidarity]

  • competitivenonfiction

    Weird, right? What the hell disqus?!

  • emmalita

    I'm having complicated and nuanced feelings about this issue. On the one hand, good for her for creating her own opportunities. On the other, I really don't feel like I or the world need another wealthy person telling us what our lifestyle should be. It's hard not to make fun of her. The Fug Girls called her Boobs McLegsly for years, and that's stuck in my head. But she could also content herself with being Ryan Reynolds' wife, and who knows how long that will last. So good for her for making her own opportunities, but I wish she would choose something more interesting.

    Edited to correct gender bias.

  • Sara_Tonin00

    I'm with you on this (save for the just being content being someone's wife, regardless of who that someone is). I don't think this is refreshing or new or worth any special notice. Everyone has a brand nowadays.

    I do think it's fantastic if she spent time cultivating herself outside of acting - that's important. But yeah, I'm not hugely interested in the lifestyle she would curate, and she would have to blow the roof off to convince me that this actually is something new and different.

  • Maguita NYC

    I or the world doesn't need yet any other rich person, disregard of gender, telling us what to do, cook, eat, drink, drive or wear ... I think we are all quite saturated on Hollywood stars "re-branding" and "re-branching" their image so they could make more money.

  • emmalita

    You are right. I'm so much better at ignoring the wealthy men who try to sell life style, so I focused on Blake Lively being a woman.

  • Maguita NYC

    Meh, this is Lively's thread, we all have our opinion on the woman and are welcome to express it.

  • bastich


  • Sara_Tonin00

    Uh oh. She "utilising" British spelling. (also, she's "utilising" not "using" like a commoner) A fake accent cannot be far behind.

  • ZbornakSyndrome

    I'm already looking forward to the inevitable day when GOOPY and Blake take each other on in The Battle of The Patrician Blondes.
    Martha Stewart will oversee the thunder-dome, enforcing lifestyle justice with her mighty decoupaged scepter, adorned with the head of Rachel Ray.

  • Mrs. Julien

    And by "Thunderdome" you mean a farmhouse decorated in a restrained white-on-white scheme with reclaimed wood cage-match railings and re-purposed bleached oak folding chairs for expressing emphasis?

  • ZbornakSyndrome

    Bingo. Loser has to eat Doritos topped with Cheez Wiz while wearing non-natural fiber clothes.

  • Mrs. Julien

    Fluffernutter on a pizza pocket.

  • Maguita NYC

    Poor Rachel, she really does end-up with the bitter short end of the stick.

  • ZbornakSyndrome

    She should, for inventing the term EVOO.

  • The Mama

    I have nothing constructive to add, other than every time someone uses the term EVOO, I think of Devo, and then I'm confused why there are men with plant pots on their heads in my cooking.

  • Maguita NYC

    I am afraid to ask.
    What. is. EVOO???

  • Mrs. Julien

    Extra virgin olive oil. It's a Rachel Rayism.

  • thatstrangewoman

    Along with "delish" and "yum-o".

    But what bugs me out is that she would use the term "EVOO" in place of extra virgin olive oil, then would go on to explain that it's extra virgin olive oil, rendering the abbreviation useless.

    Some people need to be hit in the face with a brick.

  • BWeaves

    I should have read done further. I just typed the same thing.

  • ZbornakSyndrome

    This. There is absolutely no purpose to an abbreviate if you're going to say it out in the next breath.

  • intheyear2000

    I'm so glad to know this bothers someone else! I can't express how much it gets under my skin.

  • Sara_Tonin00

    that bugs EVERYONE. I bet it's on her license plate.

  • Maguita NYC

    Haha! She does that? So she's been trying to make EVOO happen for a while now!

  • thatstrangewoman

    Extra Virgin Olive Oil. Because she's cooking a thirty minute meal and it takes *too* long to say ALL the words.

  • BWeaves

    EXCEPT, every freaking time she says, "EVOO" she follows it with "Extra Virgin Olive Oil" in case you don't know what "EVOO" is. So why bother even saying the stupid acronym?

  • Maguita NYC

    *Elaine Benes'

    Get. Out!


  • TherecanbeonlyoneAdmin

    I can't believe you missed the oppourtunity to use, "Special Snowblakeness." I'm so disappointed.

  • Who is downvoting everything?


  • TherecanbeonlyoneAdmin

    *cues Boys II Men*

  • Mrs. Julien

    it’s about living a very one-of-a-kind, curated life

    Does it have anything to do with hiring a really unique editor to help with the marketing copy?

  • Maguita NYC

    Are you looking for said unique editor position Mrs. J? Would you like to be responsible for Living Lively and making sure only bagels make the cover? Or is it anything with molasses this week?

  • Mrs. Julien

    Bagels are challenging, dude. It's not like I'm emmalita whipping up Pear Charlotte during commercial breaks.

  • Maguita NYC

    Emmalita is definitely in a league of her own! No one should be a masochist and compare themselves to the grand dame Emm.

    I'll stick to cupcakes. Bagels can kiss my ass... Which they usually do :D

  • emmalita

    Y'all are high-larious.

  • Maguita NYC

    Is she trying to be modest? ... Are you trying to be modest?

    You can't anymore. We've seen too much already.

    There is written proof on the interwebs. And there are pictures on the interwebs.

    The interwebs never lie.

  • Mrs. Julien

    I've seen the photos, too. They engender strong feelings in me much as the photos you post do, Maguita, but in a more northerly body part. The saliva output is a wash.

  • Maguita NYC

    you... get turned on by Emmalita's cooking?

    Oh phew Mrs. J! I thought I was the only one having those unholy reactions!

  • Mrs. Julien

    What part of "more northerly body part" did you miss? Are you so lust addled that you can't even read anymore? Pervert.

  • emmalita

    I have never whipped up a pear Charlotte during commercial break! I spent hours ignoring children to make this lemon bread.

  • Sara_Tonin00

    mmmm, crusty.

  • Maguita NYC


    Oh look! My bunk needs a doin'. For research's sake, could you please tell me one more time what is that on top?

  • emmalita

    Lemon sugar.

  • Maguita NYC


  • Maguita NYC

    Yesh. Pervert i am. And make absolutely no apologies for it. Even if this one throws me something of a disapproving look!

  • Mrs. Julien

    I love you so.

    I tried to watch The Immortals yesterday and couldn't get through it. I did make a very interesting laugh/gasp sound the first time Henry OMGHISGL Cavill appeared shirtless. It was as if he was so beautiful that laughter was a natural response, and which was, by the by, Richard Burton's reaction when he met Elizabeth Taylor.

  • Excellent! I was just today bemoaning the lack of stuff I could spend all my money on.
    I was at the shop and, having already bought all the bread trousers and toilet paper, I wondered aloud: 'Yeah, food, clothing and toiletries are all very well and good, but I'm really hankering after something... something without a genre, ya know?'
    The bag-lady asked if i wanted a bag.
    'Uber-aspirational bullshit you say? No, no, my yearly purchase of a GOOP-brand whale retina fills that hole...' I said, giving her an incredulous stare.
    She gave me a bag.
    I needed something else. Not bread. Not trousers. Not a fucking bag, you dumb prole! I was this close to stuffing stacks of hundreds up my arse.
    I walked home angry and rage-checked the internet...
    Huzzah: genreless Blively-ware had come along!
    Then I jerked off.

  • BWeaves

    Bread trousers must be the British version of Pita pants or Bagel bloomers.

  • L.O.V.E.

    I swear, for the next week I am going to tag all my comments with some form of "Then I jerked off" in honor of this comment.

    (read the rest of the thread)

    Then I jerked off.

  • You're very welcome.

    Then I jerked off.

  • Bert_McGurt

    Whoa. You had me at bread trousers.

    "They're pants you can make a sandwich with!"

  • kirbyjay

    ME TOO!! Bread trousers. I was thinking he was British or something. Maybe they expand to keep you warm in foul weather. Stay away from those statues though, pigeons are a bitch on bread t

  • BlackRabbit

    It would make for a weird remake of The Birds. Probably with more nudity.

  • Exactly. Essentials

  • Mrs. Julien

    Until February, when you have to choose between food and warmth.

  • At which point I'll choose beer

  • Mrs. Julien

    You'll have all that beer money you saved up from wardrobe multi-tasking.

  • Plus if I can squeeze in a few more EEs in before February I should have quite the beer stock

  • L.O.V.E.

    I like to cook a lot of my meats in a nice beer stock.

    Then I jerk off.

  • Mrs. Julien

    Speaking of EE, I must away...

  • Mrs. Julien

    Whale retina is so June 2013.

  • Exactly. Hopefully Blively-ware will allow me to show my face in public again

  • Mrs. Julien

    Some days, zeke, some days, I just want to bask in you.

    Was that weird? It got weird, didn't it?

  • Hell, it got weird a long long time ago. Best to keep it weird now, otherwise it'd get weird weird, you know? Like Rob Schneider peacock weird

  • Mrs. Julien

    So just weird enough then? Excellent.

  • Maguita NYC

    Never been a fan of Blake Lively, and do not really believe in her talent as an actress. However, as a woman I wish her nothing but the best in re-branding her image, and choosing whatever career path she wants to.

    She's not sitting on her lovely ass bitching about the lack of opportunities, she is creating her own. Good for her.

  • competitivenonfiction

    While I agree that it's good that Lively is making her own path instead of whining about a lack of opportunities, I really wish there wasn't such a huge market for helping people "curate" their lives.

  • Wigamer

    THIS, a thousand times this. Would someone please pay to see my curated life? There'd be a lot of dirty laundry, backyard dogshit removal, and junior high paper grading, but surely someone would like to know where I purchase my laundry detergent, shovel, and red grading pens.

  • Maguita NYC

    It depends, are you a booby-leggy blonde ;)

  • Wigamer

    I have boobs. And legs. And blonde hair. And yet, probably still no.

    I'm a little less "Boobs McLegsly" and a little more "Chubbs McRollsy."

  • Maguita NYC

    Until we stop buying into whatever some Hollywood "Star" is trying to push on us, whether it be a sports team, a car, a cookbook, hell, even Depends, there'll always be a market for them to thrive on. My point is, let's see what she can actually do, and hopefully for her sake as a woman in a man's world, she will deliver on her promises brilliantly.

  • competitivenonfiction

    I agree, though the increasing insanity for a pinterest-worthy life is starting to grate.

    You've also now given me a vision of George Clooney in a Depends commercial, so thank you. It's been a rough week and I needed that.

  • Maguita NYC

    You're welcome chica! Here, have some of this too!

  • Lindsey Gregory


  • competitivenonfiction

    I think my fever just got a little better... or worse. It's hard to tell.

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