X, or The Platform Formerly Known As Twitter, continued its collapse into irrelevancy yesterday when CEO Linda Yaccarino X’d out a new promotional video highlighting all of the new features they’re planning for the platform. Pobody’s Nerfect and the video had to be taken down. They reposted when it was discovered that the original version included a screenshot of a controversial X by Elon Musk agreeing that the platform has been destroyed by “the Jews.”
Whoopsies! Heads probably rolled in the marketing department after that went live. Yaccarino re-X’d it “in higher res,” and you can watch it here. It’s a shiny marketing video touting all the new features they plan for X as The Public Square of The Future. They’re mostly all features already existing on the platform or elsewhere on The Internet.
The new features include reading long articles, posting photos, listening to an X/Twitter Space presentation, following content creators, and sharing private messages with other users. Oh, wait. We can do all of those things for free already.
The video also highlights the ability to make audio and video calls through the app, post videos, and make purchases via links shared on the app. This is all very revolutionary stuff, people. There’s nowhere else on the internet to make purchases or video calls.
It’s the value-added proposition for the subscription fee Musk talked about charging to use the app in the future. It conveniently negated itself when the editing team accidentally left that definitely-not-at-all-anti-semitic message in the original version.
The internet is forever, and it never forgets, Linda. It’s impossible to hide the rampant hate on X, especially when your marketing department highlights it. Musk threatened to sue the Anti-Defamation League for causing a 60% drop in ad revenue earlier this month, and he loudly denies that there’s anti-semitism on the app. But the folks still using X know that the trolls have taken over the castle. They’re not paying one cent to use it if he starts charging, no matter how much “value” they think they’re adding.