Asked about whether moviegoers should be allowed to use their phones during a movie, AMC CEO Adam Aron had this to say:
“When you tell a 22-year-old to turn off their phone, don’t ruin the movie, they hear ‘please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
Aron added that he’s considering setting up sections in the theater where texting was allowed, or having separate text-friendly auditoriums.
That’s fine, but here’s the rub; A movie theater telling you that it’s OK to text during a movie doesn’t actually make it OK. Just because it’s a policy doesn’t make it a good policy. It’s going to create a hell storm.
Here’s how it’s going to go down in every theater, during every screening, every day of every year until the policy is eventually scrapped:
Old Guy to Young Guy: Please put away your phone. I’m trying to watch a movie and the light from your phone is annoying me.
Young Guy: The movie theater says it’s OK.
Old Guy: I don’t give a shit what the theater policy is, put away your goddamn phone.
Young Guy: But it’s allowed!
Old Guy: Shut the fuck up and put your phone in your pocket.
Young Guy: I’m notifying the manager!
Old Guy: Be my guest, you little shit.
(5 minutes later)
Manager: Sir, this young man tells me that you were berating him for using his phone during the movie.
Old Guy: Accurate.
Manager: Sir, it’s our policy to allow people to use their phones during the movie.
Old Guy: That’s a dumb policy.
Manager: Be that as it may, I’m going to have to ask you to leave this young man alone while he’s texting.
Old Guy: No.
Manager: Why not?
Old Guy: Because it’s obnoxious.
Manager: But it’s policy!
Old Guy: Don’t care.
Manager: Sir, I’m going to have to ask you to leave, then.
The Rest of the Theater: BOOOO. BOOOOOOO! BOOOOOOOO!
Repeat x Infinity