Sussex Safer Roads Partnership’s PSA was named YouTube’s Ad of the year last week, and if you haven’t seen it yet, it’s both brilliant and gorgeous, and even a little heartwarming. And ahead of the busiest travel day of the year (I’ll be in the car for 11 hours with a toddler, top that!), it’s a beautifully shot reminder to wear your seatbelts.

(Via Jezebel)

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.