I really like and appreciate the White House’s new sexual assault PSA for the way it uses celebrity men to speak to other men about the matter. Unlike many other PSAs targeted toward women designed to both create awareness, to inform, and to make women feel more comfortable about reporting incidents of sexual assault, this campaign targets not the victims, but the perpetrators. And when Steve Carell puts on his angry voice, you better fucking listen, brother.

The spot also features Benicio Del Toro, Dulé Hill, Joe Biden, and Barack Obama. The ad will run in Regal and Cinemark movie theaters, and in theaters on military installations starting in May.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.