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Want Your Daughter to Be An Engineer? Show Her This Rube Goldbergian Awesomeness Set to a Beastie Boys Song

By Dustin Rowles | Videos | November 20, 2013 |

By Dustin Rowles | Videos | November 20, 2013 |


Commercials designed to sell you things don’t always have to be cynical marketing ploys. Sometimes, they can be fun, or neat, or bad-ass, or inspiring, and sometimes they can be all of the above, as this ad is, for a toy company called GoldieBlox.

Just wow.

I don’t even care that it is marketed to girls. I’m going to buy every kid in my family — boy or girl —one of these sets. That is one fantastic piece of marketing.

(via Slate)

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.