Commercials designed to sell you things don’t always have to be cynical marketing ploys. Sometimes, they can be fun, or neat, or bad-ass, or inspiring, and sometimes they can be all of the above, as this ad is, for a toy company called GoldieBlox.
I don’t even care that it is marketed to girls. I’m going to buy every kid in my family — boy or girl —one of these sets. That is one fantastic piece of marketing.