Now I know it was barely an hour ago that I was fanning all over the new Instagram trailer for Star Wars: The Force Awakens, and I don’t take that back. It was a 15-second autoloop of awesome. But THIS? This is the best Star Wars ad of the day. And I fully do not care that what this video is actually an ad for is Target. It’s a beautiful tribute to the power of Star Wars, tying together generations of Force-based memories.
Who’s crying? Definitely not me. YOU’RE CRYING. By the way, ShareTheForce.com looks pretty kickass.
Each of those clusters is a different Star Wars character.
And each “star” in the character expands to a corresponding memory uploaded by a fan. It’s a major rabbit hole of nostalgia. The best kind of rabbit hole there is.