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Not Just A Princess: Pack Of Feral Little Girls Attacks The Pink Aisle In A Toy Store

By Joanna Robinson | Videos | July 3, 2013 |

By Joanna Robinson | Videos | July 3, 2013 |


Listen, I grew up with an obscene number of Barbies. There is a time and a place for tiaras, tutus and as much pink as a little girl could hope for. But that’s not all little girls are made of. I remember when the GoldieBlox: Engineering Toy for Girls Kickstarter launched a year and half ago. I’m delighted to see how much progress they’ve made including this completely kick-ass ad campaign below. Because little boys and little girls should be able to play with whatever they damn well choose, that’s true. And there’s nothing wrong with being a princess. But isn’t it nice to see an ad that harkens back to this era?

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It is. Also, Purple Helmet Girl? You’re my hero.

P.S. It was a sh*tty night for women in Texas and across the nation. I needed this.