Listen, I grew up with an obscene number of Barbies. There is a time and a place for tiaras, tutus and as much pink as a little girl could hope for. But that’s not all little girls are made of. I remember when the GoldieBlox: Engineering Toy for Girls Kickstarter launched a year and half ago. I’m delighted to see how much progress they’ve made including this completely kick-ass ad campaign below. Because little boys and little girls should be able to play with whatever they damn well choose, that’s true. And there’s nothing wrong with being a princess. But isn’t it nice to see an ad that harkens back to this era?
It is. Also, Purple Helmet Girl? You’re my hero.