Only John Oliver can get away with saying (totally true) things like “Cadbury Eggs are filled with whale sperm” or Buzzfeed CEO Jonah Peretti’s face is “successful, appealing, and yet somehow you want to punch it,” without getting his own face punched — and that’s part of why we love him (he makes it sound so nice). The Last Week Tonight host gives us his own brand of a Native Advertising lesson, explaining “Less than half of visitors to a news site could distinguish Native Advertising from actual news.”

And of course he comes up with the best idea ever for turning the model around. We love you, JO, especially your inner 12-year old girl.

Cindy Davis, (Twitter) is not a paid advertisement for John Oliver.