Not content with the standard 30-second spots showing twentysomethings driving in a convertible, drinking soda and laughing, Pepsi has launched the surprisingly awesome Beats of the Beautiful Game series. It’s somewhere between short film and music video, with Pepsi, which is sponsoring the World Cup in Brazil, calling it “the first-ever global visual album to capture the vibrancy and spirit of the internationally beloved game of football.”
The first video was set to a Janelle Monáe cover of Bowies “Heroes,” but they’ve somehow topped that magic by hiring Idris Elba to direct the latest video, titled Unstoppable. Both center around the basic idea of “don’t mess with nerds because they will kick your ass. With SOCCER.” Elba’s video follows an overly familiar storyline that you may either find “classic” or “maddening”: boy gets picked on, boy shows physical prowess (with SOCCER), boy gets whatever girl he damn well chooses. It’s basically Duckie from Pretty in Pink meets She’s All That. (For the record, I would TOTALLY watch that movie.) Either way, Elba’s 70s funkadelic execution is far out, to the max, and it sure beats dumb regular commercials.