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Interview-with-the-Vampire-AMC.jpg

Strange Bedfellows: Max Subscribers Will Have Access to AMC+ Programming

By Dustin Rowles | TV | August 28, 2023 |

By Dustin Rowles | TV | August 28, 2023 |


Interview-with-the-Vampire-AMC.jpg

Here’s an unusual arrangement that we haven’t really seen before: According to Vulture, the struggling AMC+ will be loaning 7 of it programs to Max (formerly HBO Max/HBO) for the months of September and October. What? Why? Huh?

It makes sense for AMC+, which has around 10 million subscribers, while Max has around 100 million subscribers. Those 100 million subscribers will have access to the first seasons of Interview with a Vampire, Dark Winds, and A Discovery of Witches, seven seasons of Fear the Walking Dead, two seasons of Gangs of London, four seasons of Killing Eve, and five seasons of Ride with Norman Reedus.

This is great news for viewers who might want to sample the excellent Dark Winds or Interview with a Vampire or punish themselves with seven seasons of Fear the Walking Dead without having to pony up for an AMC+ subscription. AMC+, meanwhile, is hoping to get a few subscribers addicted to Interview or Dark Winds in the hopes that they will subscribe to AMC+ for subsequent seasons. AMC+ is clearly hoping that Max can provide the same boost to those programs that Netflix gave to Breaking Bad.

It’s less clear to me what Max gets out of it, aside from a few free programs and a lot of data, which I suppose is the point of this exercise. Maybe Warner Brothers wants to test its ability to promote another streamer’s content, or maybe it’s considering buying AMC, or maybe it just wants to provide its viewers with two months of Fear the Walking Dead episodes thinking that it can do for Max what Suits did for Netflix (except that Suits is good).

I feel like Max has enough content that this deal doesn’t really move the needle for the streamer, but for what it can tell them about potential deals like this in the future. If the WGA and SAG strikes continue much longer, a number of the streamers might be looking elsewhere for content if they can’t provide original content of their own. With a relatively small subscriber base, AMC+ has a fair number of programs that haven’t been sampled widely that may prove to be valuable to larger streamers.

Source: Vulture