film / tv / politics / social media / lists / web / celeb / pajiba love / misc / about / cbr
film / tv / politics / web / celeb

yellowstone-4.jpg

CBS All Access to Rebrand in 2021, Become Marginally Less Pointless

By Dustin Rowles | TV | September 15, 2020 |

By Dustin Rowles | TV | September 15, 2020 |


yellowstone-4.jpg

I subscribe to almost all of the streaming networks, and none are quite as useless as CBS All Access. If you are not a huge Star Trek fan or a big fan of The Good Fight, there’s not much point in it. CBS programming mostly sucks, beyond Amazing Race and Survivor, both of which are available in their entirety on Hulu (in fact, old seasons of Amazing Race are only available on Hulu), and most of the All-Access originals have been disappointing (I’m looking at you, Twilight Zone). Maybe you like Big Bang Theory? Actually, that’s on HBO Max now. Hell, there’s only one season (the most recent) of Young Sheldon, which is currently airing on CBS. CBS All Access is actually so pointless that I went to go cancel it until The Good Fight returns, but they offered me two months at 50 percent off, and then I remembered that The Stand comes in December, so here I am: Still a subscriber.

Meanwhile, since the re-merger of Viacom and CBS over the summer, “CBS All Access” has already disappeared on the website and has been absorbed by CBS, while the streaming network is now offering programming from a few other “brands,” like Comedy Central, Nickelodeon, BET, MTV, and the Smithsonian Channel (and yet, despite adding Comedy Central, first-run episodes of The Daily Show with Trevor Noah are not available, because CBS/Viacom still want those carriage fees from cable subs).

However, CBS All Access will all be rebranding again early next year as Paramount+. Paramount, of course, is a more established brand than CBS outside of America, so Paramouint+ makes sense as the streamer looks to expand worldwide. Meanwhile, if you are like me, you associate Paramount TV with Yellowstone, and you probably assume that Paramount+ will begin to stream the Kevin Costner series. That’s actually not true: PeacockTV owns the streaming rights to Yellowstone (and otherwise, PeackockTV is almost as useless as CBS All Access, at least until Amber Ruffin’s show starts).

Paramount+ will produce several new series exclusive to the streamer, including The Offer, a limited series about the making of The Godfather; a reboot of VH1’s Behind the Music; and Lioness from Taylor Sheridan, the creator of Yellowstone. It’s about a Marine who forms a bond with a terrorist’s daughter in order to “bring the organization down from within.” (Did you hear Roxana’s brain scream? Because I did.) There will also be a docuseries called The Real Criminal Minds inspired by the long-running CBS series, Criminal Minds.

Meanwhile, for reasons that make no sense because it would actually make Paramount+ more competitive with the other streaming networks, CBS/Viacom still has no plans to merge Showtime with CBS All Access/Paramount+, although bundling opportunities will obviously present themselves.


Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.




Header Image Source: Paramount TV