I’m not going to disagree with Vulture’s Kyle Buchanan when he argues that the latest trend in movie marketing — churning out teaser videos for movie trailers as if trailers are just as big a deal as the movies for which they’re advertising — because he’s absolutely right that it’s an absurd practice. Every single pop culture blogger that posts and re-posts trailers for trailers should feel ashamed of themselves, and that includes commercials touting Super Bowl commercials a week before the Super Bowl. But when has shame ever stopped anybody from doing anything on the Internet? As right as Buchanan is, I tend to fall in the same camp as Dustin, especially when we’re talking about Kate Beckinsale’s butt and Rian Johnson’s Looper.
Similar to how Fox tried to generate even more interest in Ridley Scott’s Prometheus than was already in the entertainment aether, Sony is using the same tact with the trailer for their highly anticipated sci-fi flick from a respected and exciting director. This week three Looper trailer teasers are set to make their way onto the web with Johnson and Joseph Gordon-Levitt introducing different aspects of the film leading up to the actually, officially official trailer’s premiere tomorrow. Johnson and JGL are definitely better than your average generic movie trailer voice over guy, but getting a better glimpse of the film’s concepts is the truly exciting part. Those concepts are, namely, the film’s premise, its setting, and some third thing that will be known as soon as the last video is uploaded by Apple later today.
But enough prelude, here they are, the teasers for the trailer for Looper:
So far, my favorite part is how Bruce Willis, as JGL’s future self, just sort of appears out of (literally) nowhere. That’s definitely a new, and likely accurate, way to visualize time travel, which usually consists of overblown speed lines and lightning effects. Oh, and if it’s still doing it, I can only guess that the second video plays on a loop as a programmer’s equally clever and annoying reference to the movie’s title. Haw-haw? We’ll do our best to update this post when the third teaser arrives, but until then, please to enjoy Looper’s theatrical poster:
UPDATE: As promised, here’s the the third trailer teaser for Looper, and it deals with exactly what commenter haplo had concerns about. I don’t think those concerns will be alleviated here, though:
Rob Payne also writes the comic The Unstoppable Force, tweets on the Twitter @RobOfWar, and his ware can be purchased here (if you’re into that sort of thing). He’s pretty sure Willis could take JGL in a fight to the death, but the latter would almost certainly die in style.