It’s been a slow summer for movies, and September is only going to get slower. “How slow?” you ask? This slow:
Yes that is a trailer for a trailer. A countdown to the premiere of the actual trailer. Because trailers, teaser trailers, commercial spots, strategic Instagram leaks and tweeted press releases weren’t enough. We now have commercials for commercials. I think we’ve jumped the promotional shark here.
Also released was a new Mockingjay: Part One character poster. This one also came at the end of a kind of countdown, even if it was slightly more subtle. If you’ve been following the ad campaign for this movie, it began by drowning us in images of Capitol propaganda. Then the rebels broke in and took over. The last series of character posters gave us some simple, solemn, winged glamour shots. Here’s Natalie Dormer’s vineheaded Cressida:
And stupid Gale:
You can see the rest of that series here. Last week, this picture of Jennifer Lawrence’s back was released.
And now, finally, we get the frontside.
I’m honestly surprised they didn’t drag out that build up and include a profile shot or two. Actually, considering we still have over two months before this movie is released, they’re probably just saving those for later.