Marketing people are fucking morons, man. Seriously. The prior trailer for Rise Of The Planet Of The Apes featured one of the dumbest lines ever, one that was a sticking point for many viewers. You know the one. Where James Franco proclaims, “We call it… the cure.” It was so goddamn trite and annoying. And of course, it also taken completely out of context, and isn’t the entire sentence. And when the moment is shown in its entirety, all of a sudden it makes much more sense, and is much more interesting a moment. So why abbreviate it to create this manufactured dramatic moment? Because marketing people thing you’re fucking dumb.
And while it’s true, you are fucking dumb (I mean seriously. You guys are idiots), the truth is that that line is much more affecting when shown fully. But the folks in marketing thing people are scared by long words like “Alzheimer’s” and so you get… “the cure.”
Whatever. I personally think there’s great potential with this film. It’s a little silly, a little over-the-top, but it’s got a top-notch cast, the effects look killer, and as I said before — I’m always interested in movies where humanity gets its collective ass handed to them.
Here’s the UK trailer for ROTPOTA, you dummies: