Super is doing a super (ha!) job of keeping on the radar just enough that we still know it’s coming out without getting in our faces enough that we get sick of it before it ever actually hits theaters. So this is the strategic response to backlash, the backlash of the backlash if you will: an appropriate amount of advertising. But wait, if everyone picks up on this strategy, then every film will advertise the appropriate amount, and then being innocuous will be the surest way of actually being considered ocuous.
In any case, this latest full length trailer for Super nails what a second or third trailer leading up to the release is supposed to do: it shows us a couple new things without giving away the entire film. Keeps us interested without sating us. The two biggest new things are Kevin Bacon and Nathan Fillion. Okay, so Fillion is in it for all of a half second, but it’s a quality half second. It’s the sort of half-second that when laid out with sixty of its friends, becomes a full-fledged cameo.
It’s hard to argue that Rainn Wilson isn’t just playing Dwight again and that Ellen Page isn’t just playing every character she always plays again, but sometimes the same old thing works just fine. And Kevin Bacon is much better when he plays evil.