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Welcome To The Most Baffling Trailer Of The Week

By TK Burton | Trailers | January 13, 2011 |

By TK Burton | Trailers | January 13, 2011 |

Well, this is weird.

OK, let’s watch the trailer before anything else (note, there’s 30 inexplicable seconds of blank screen at the beginning — it’s not your computer):

So, it’s Blue Crush, right?

Not quite. Here’s the thing. Soul Surfer stars AnnaSophia Robb, Dennis Quaid, Helen Hunt, Carrie Underwood (!) and Kevin Sorbo (!!). It’s the story of a young woman’s passion for surfing, inspired by the story of Bethany Hamilton. It looks pretty generic and uninteresting, and that’s probably because, for some absolutely bizarre reason, the trailer leaves out the very important part:

Bethany Franklin was attacked by a shark and lost her arm, and then returned to surfing. Talk about burying the fucking lede. Or rather, ignoring it completely. It’s pretty much the main reason to make the damn movie, and yet it’s never mentioned or shown in the trailer. Once you know the facts, if you go back and watch it, you can see a couple of shots where maybe there seems to be something a little… odd about her arm. But that’s it.

Welcome to the worst marketing ploy ever. That’s like filming a trailer of Jaws but just making it look like it’s about a small-town cop who argues with the mayor. Just… weird.

Oh, and the title blows.

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TK Burton is the Editorial Director. You may email him here or follow him on Twitter.