A couple of months ago, Dustin put up the first trailer for Ethan Hawke’s found footage film Sinister. He was, how do you say? Less-than-impressedie.
So the makers of the film did the only thing that they really could do. They waited for the indifference to die back down and recut their trailer for a mediocre horror film into a trailer for a mediocre horror film (with boobs). Really, they should patent that approach, no one has ever thought of that solution to a lousy movie no one wants to see. Although to be crudely fair, Michael Bay could really benefit from that strategy. Shit is one thing, but PG-13 shit? Come on Mikey, throw us a bone.
Wait, what now? How in the world was that red band? Most Disney movies are more disturbing than that. Did I blink at some point and miss the content that supposedly makes that too terrifying for fragile child minds? Were there nipples hiding in the sides of frames or something?
A cynical trick for horror movies is to watch the trailer with the sound muted. If nothing makes you cringe, jump, or otherwise react the way horror is supposed to grab you, then you’re watching a trailer for a lousy movie, because it’s relying on the sound blasts of jump scares for all of its effect.