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Silly Marketing People Make Everything So Hard

By Dustin Rowles | Trailers | May 7, 2010 |

By Dustin Rowles | Trailers | May 7, 2010 |

There’s a new trailer out for Christopher Nolan’s Inception, sort of. Instead of making it easy on us, they’ve embedded the trailer in a new online viral game, which is exactly the sort of goofy-ass thing that Christopher Nolan probably had nothing to do with. The marketing team was probably like, “Dude. We’re going create this this huge elaborate viral game based around your movie, and while you’re playing the game, if you walk into the movie theater, you can see the new trailer! It’s gonna rawk!” Nolan was probably like “what the fuck ever — do what you need to do and leave me alone, I got a 17 layers of plot I’m trying to stack on top of each other right now.”

Anyway, I’m sure the marketing folks were all pleased as hell with themselves about this idea, and they’re release the trailer all super-secret like in the game, and then people who wanted to see it would have to play their dumbass game. And then, of course, an hour after its release, someone rips the trailer and makes it embeddable to the rest of us don’t have to bother with that silliness.

Anyway, I haven’t watched the trailer. Matt Goldberg, over at Collider, says that it gives way too much away. And Inception is the one movie I’m going to try and allow myself to walk into this summer knowing as little as possible about it. But, if you’re aching to see it, it’s below. Oh, and if you want to do it the long way, you can head over to and play the game.

EMBED-Inception Trailer - Watch more free videos

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.