If SXSW were going to crown a king, this year’s would surely be Seth Rogen. For those of us not attending the festival, our jealousy over the insane Beatles-inducing-preteen-puberty-levels of excitement reported to be showered on the Preacher premiere (which Rogen produced) hadn’t even begun to fade before last night’s work-in-progress screening of Sausage Party, Rogen’s adult animated film.
What is an ‘adult animated film’? By the look of this trailer, a work of terrifying hilarity. It’s got the same premise as Toy Story: what if all your food was sentient and adorable and in love with life and with each other? How adorable! Right? Except you play with toys. The same premise, reimagined with food items, leads to a whole bunch of super grisly deaths.
As such, this is a red band trailer. So NSFW, unless you work at a place that has no problem hearing anthropomorphized hot dogs drop, like, a LOT of F-bombs.