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Politics! Politics! Politics! The Campaign Ads Are Almost Too Real

By Rob Payne | Trailers | May 8, 2012 |

By Rob Payne | Trailers | May 8, 2012 |

Did you know we’re in the middle of a U.S. Presidential election year? It’s true! You might be excused for not noticing, considering that the vitriol between the two political parties in this country has been so idiotic and so acidic for so long that it seems like every year is a damn Presidential election year. There have already been a slew of campaign ads released to the Internet, if not on TV in your state or county yet, from both the right and the left, and they all attempt to paint their opponent(s) as somehow containing less humanity (and more zoomanity?) than themselves. So far, the majority of these ads all seem targeted merely so that you don’t vote for the other guy, but voting itself doesn’t appear too high on anybody’s priority list. There are also those that seem to come from an alternate dimension where reality is less objective and more subjective, as in railing against whatever you feel like being mad at today. Of course, some ads have the upside of being factually accurate, but even those tend toward the venal rather than the inspiring.

So, it’s no surprise that the first trailers for the Will Ferrell and Zach Galifianakis comedy, The Campaign, attempts to spoof those running for higher office. The biggest difference is that Ferrell’s Cam Brady and Galifianakis’ Marty Huggins are running for congressional seats in North Carolina rather than the big seat in the White House. The faux political ads cover the well-worn comedic territories of misinformation and moronic branding, because, let’s face it, this election year is no different than the last election year in terms of mudslinging, personal attacks, and petty partisanship. Granted, the continued surge of social media and the Internet’s growing presence in our daily lives means the shouting seems louder and more frequent than ever before. The trailers do have one clever bit each (because anymore than that would spoil the movie?), but mostly they trade in originality for Ferrell’s twelve year old Bush impression. At least Galifianakis finally gets a vehicle for his “Seth Galifianakis” character, so the movie’s got that going for it. Which is nice.

The ads are organized below by fictional candidate, with their campaign posters included for your viewing pleasure:



Honestly, compared to some of our actual Presidential candidates, Cam and Marty both come off pretty swell. Though I doubt The Campaign will hit the consistent satirical highs of HBO’s “Veep” or this ad, The Campaign may (heavy emphasis not accidental) be exactly what politics-logged audiences are looking for come August 10. Or we’ll already be so sick of politics that we stay at home with our friends and families, like those uncivilized savages who have better things to do than vote for “the leader of the free world” on the first Tuesday of November every four years.

Rob Payne also writes the comic The Unstoppable Force, tweets on the Twitter @RobOfWar, and his ware can be purchased here (if you’re into that sort of thing). He totally gets why people choose not to vote, but he still thinks they’re dirty, filthy savages, the whole lot of ‘em.

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