A couple of weeks ago, Steven debuted the trailer for Paranormal Activity here on Pajiba. It’s being described as Blair Witch for a new generation ($11,000 movie filmed with home video cameras) but the trailer suggests something quite possibly even better. As Steven wrote, of the first trailer, “Haunted house movies tend to fall apart once the special effects get involved, but they tend to stay scary as long as they never show you more than the shark’s fin. This one looks like it might keep the shark underwater where it belongs.”
A new trailer has debuted in advance of its release on September 25th, and the trailer included the cities it will premiere at, which are mostly college towns. Presumably, if it’s well received (and the buzz on the movie suggests that it will be) it will eventually roll out to the rest of the country.
I actually dig the new trailer. Paramount has taken a novel approach: Much of it is what you saw in the first trailer (plus a few new images), but it’s spliced together with reaction shots from an audience during an earlier screening. They look terrified. That’d never work for a major studio picture, but it really helps to sell this one. I, for one, will be queued up when it arrives in my town.