There’s a good chance you missed the new trailer for Divergent since it aired last night during whatever that thing was on MTV with Miley Cyrus that people keep posting terrifying animated GIFs of. From the images, I think it must have been some sort of updated live-action rendition of A Clockwork Orange. But in any case, the fact that Divergent had its trailer aired during such a particular event says volumes about its target audience and likely about the film as well.
Here’s the trailer:
Ooh you’re different! Ooh, they want to make everyone the same. Oh fuck Orwell’s ghost with a chainsaw, this just looks so monumentally mediocre. They say all great artists are thieves, but that doesn’t mean that every brazen theft is art.
Look, perhaps the source novels are good. They’re not helping themselves in my esteem by having covers that actually appear to have been Hunger Games covers that have been subtly altered to have different titles and author names. But that’s marketing for you. The author may very well have written beautiful novels. And I hope she got paid up front because it’s not going to take Hollywood accounting to ensure that this one makes no profit at the box office.