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The Lottery Ticket movie image 1.jpg

Where Have All the Good Urban Films Gone?

By Dustin Rowles | Trailers | April 9, 2010 |

By Dustin Rowles | Trailers | April 9, 2010 |

What the hell? Would it kill studios, when developing films that are targeted toward the so-called urban audience (that’s marketing speak for black) to, you know, make a good fucking film. Just once? You know why Tyler Perry movies do so well? Because, as bad as they are, they honestly are better than almost every other “urban film” I’ve ever seen.

Do it. Go ahead. Name one film that was aimed primarily at black audiences (with a predominantly black cast) that was honestly good (not just watchable). Fine: I’ll name two: Barbershop and Love & Basketball. Try to name another. And early Spike Lee films don’t count — those were indies (so was Boyz in the Hood, I believe). I’m talking about studio-backed films aimed at the urban market. Give me the list. Give me your top five? Can you?

I doubt it. And it’s because those studio films geared toward urban audiences look like this one. Here’s the trailer for Lottery Ticket, which stars Bow Wow, Brandon T. Jackson, Gbenga Akinnagbe, Loretta Devine, Mike Epps, Ice Cube, and Charlie Murphy. And it looks awful. Dreadful.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.