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Kryptonian Crossword, Three Letters and He'd Really Prefer it if You Knelt Before Him: Man of Steel Viral Stuff

By Steven Lloyd Wilson | Trailers | April 15, 2013 |

By Steven Lloyd Wilson | Trailers | April 15, 2013 |

Well, the marketing for Man of Steel started really well, what with the somber Ave Maria trailers, and Christopher Nolan’s name featured prominently at the end to assuage the concerns over seeing Zack Snyder’s name a beat before. We’re going slightly downhill now as marketing shifts into over drive and starts doing the things that they think are cool without checking in much with the actual creative people who made the film.

It’s how we end up with fun like this:

Which is what the kids are calling a viral video. I say the kids, because when I was a whipper snapper, a viral video was not something released on an official website and then emailed to the press. Viruses are things that spread quickly of their own accord, resisting any attempt by central authority to shut them down. Something distributed by the central authority is not viral in the context of the original metaphor. Vaccinations maybe? They certainly tend to innoculate me against further interest in a piece.

Deeps breaths. Here’s the original trailer to make you feel better:

Steven Lloyd Wilson is the sci-fi and history editor. You can email him here or follow him on Twitter.

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