Remember when red band trailers were exotic and unusual, something almost dangerous? Me neither. They’re just an excuse to toss in a gratuitous breast shot and a few more swear words than the MPAA likes to hear during Toy Story 3. It’s part of the advertising tool kit at this point, part of the checklist of focus group approved methods for getting the movie’s name embedded in the brain of a critical mass of theater goers. Horrible Bosses just released their obligatory red band trailer, which you really wouldn’t even notice was red band if you’re the sort who got desensitized to swearing at some fucking point. Ha! See what I did there? I just made this article red band, which means it’s edgy and hip to those jive young folks today.
I’m being overly critical, focusing on the absurd phenomenon of red band trailers rather than the particular sample we have for our tasting today. Here it is, your moment of red:
Ok, I’m really liking this movie so far. It’s got three things going for it. First, it’s got a hell of a supplementary cast that are playing against their normal types. Colin Farrell paunchy, going bald, and without an ounce of charisma? That’s called acting. Second, the main three (Charlie Day, Jason Sudeikis, Jason Bateman) have great chemistry and could probably just read the phone book and be funny. Third, the trailer is evincing not just the easy gag humor that lets trailers look way better than they should, but the sort of humor that requires actual writing chops to pull off. An Accused joke? A Herbie the Love Bug joke? That’s the good stuff? Those are not the words of writers taking the easy road.