With the power of the almighty hashtag, Entertainment weekly has “unlocked” a new Mockingjay: Part 1 teaser on Twitter because integrity is dead and that’s how these things are done now. (#GetOffMyLawn)

@EW, @TheHungerGames exclusive content is now unlocked! https://t.co/CfxQ2FDSj3

— Mockingjay - Part 1 (@TheHungerGames) October 15, 2014

Crammed to the brim with exposition and hashtags, at least they made room for creepy white roses and long shots of Jennifer Lawrence looking wistful. Remember when this movie was doing really kickass artful ads? Those were the days, huh? Well, I guess that’s the trade-off for what basically amounts to a 4-year-long nonstop franchise marketing campaign. They can’t all be winners, can they?

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