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How Marketing Can Destroy What We Love: How To Ruin A Movie With Giamatti, Cox, Jacobi & Flemying

By TK Burton | Trailers | July 11, 2011 |

By TK Burton | Trailers | July 11, 2011 |

I was already nervous as hell about Ironclad, a movie that looks utterly silly, despite having an unbelievably impressive cast — Brian Cox, Paul Giamatti, Jason Flemying, James Purefoy and Derek Jacobi. Even considering Purefoy’s stumbles of late (oh, were you waiting for a Solomon Kane review? Here it is: It’s worse than Season Of The Witch), it’s a hell of a list. Somehow, Kate Mara snuck onto the set, and they probably thought she was Rooney and gave her a part.

Anyway, as I’ve mentioned before, the simultaneous lowlight/highlight of my day is sometimes the goofy-ass emails I get from PR people. Today, I received a very enthusiastic one that contained this video:

I mean, damn. Is that supposed to make me want to see it? Because it makes me want to strangle my neighbors. Whoever wrote that song — and make no mistake, someone sat down and wrote that fucking song — needs to be sternly spoken to about their goals. And possibly punched.

Anyway, yeah, I’m still totally gonna see it.

TK Burton is an Editorial Consultant. You may email him here or follow him on Twitter.

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