When news broke a while back that James Marsden (X-Men, Pineapple Express, 27 Dresses — How’s that for a resume) would be be starring in Hop, a movie about a guy that hits the Easter Bunny with his car and then has to somehow save Easter, I was skeptical. Then I learned it was one of those live-action/animation hybrids, and I started getting annoyed. Then I found out that it also stars Kaley Cuoco, the pretty-yet-vapid blondling from “The Big Bang Theory” and “8 Simple Rules Why No, You Can’t Make John Ritter Jokes You Insensitive Fuckwit,” and I threw my hands up in the air.

Then, I found out that it stars Russell freaking Brand (who I enjoyed in Forgetting Sarah Marshall, but have hated in near-everything else) as the Easter Bunny’s voice, and is directed by the guy who wrote “Spongebob Squarepants” and directed Alvin And The Chipmunks and a Garfield sequel, and I knew we’d entered some sort of fucked up kiddie movie Twilight Zone.

This movie… it is not meant to be.

And fucking THEN, I saw this:

Well, shit. Now I’ve circled back to interested again, mixed with a teensy smidge of “awww.” This trailer was the smartest decision the producers could have made.

Bloody hell.

← Apollo 18 Poster | Who Needs a Film With PR Like This? | Magazine Publisher Stuns Thousand Of Teenage Girls! Makes Them Cry! Touches Them In Awful Ways! | OK! Magazine Sales Up Almost As High As The Suicide Rates Among Teens →

The Problem with Sia and Her Use of Her Muse Maddie Ziegler

One Thing I Want to Say About the Death of Rush Limbaugh

TK Burton is the Editorial Director. You may email him here or follow him on Twitter.