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The First Look at the Final Chapter

By TK Burton | Trailers | December 7, 2009 |

By TK Burton | Trailers | December 7, 2009 |

So here’s the trailer for Harry Potter and the Deathly Hallows, the final chapter of the ubiquitous Harry Potter series. Or at least, part one of the final chapter, since Deathly Hallows is actually going to be split into two films. The series has had its ups and downs, but Harry Potter and the Half-Blood Prince, the sixth film, ended on a strong note, so hopes are high for director David Yates’s conclusion to the series.

That said, this teaser trailer sucks. It’s boring, it shows exactly nothing, and it’s essentially just an EW shoot committed to video. I was under the impression that first-looks and teaser trailers were supposed to provide some tantalizing hook that would get people interested in the film. Except that the first images of Deathly Hallows and now this trailer have been thoroughly uninteresting.

That said, we are still more than a full year from the first part of Deathly Hallows’ release. The issues with the trailer are more a statement about the marketing department than the film itself. We’ll see as the months progress how things go, but I’m desperately hoping that they go out on top.

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TK Burton is an Editorial Consultant. You may email him here or follow him on Twitter.

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