MTV debuted a new extended G.I. Joe clip last night during the Movie Awards, and my God: The marketing people should be shot. The movie is going to be terrible — there’s no questions about that. And the worst thing that a marketing team can do is actually show you over and over how bad it is. You can do the best you can with well-edited trailers (and even those are bad), viral campaigns, and little featurettes, like Wolverine did. Those guys were smart enough (but for the leak of a workprint) to keep extended clips away from the public. But this — nearly two uninterrupted minutes of the movie, is the absolute worst idea. And if these are two of the best minutes of the movie, then this movie is in even bigger trouble that we could have ever imagined.
Watch this — it will erase even the smallest bit of curiosity you have about seeing the movie and even completely kill the nostalgia factor. And let me reiterate: Stephen Sommers, y’all. For those special times when you can’t afford an actual director.