We like to argue sometimes that movies as a business have been bad for movies as art. But sometimes movies as a business doesn’t even make business sense. Fireflies in the Garden is a 2008 film that premiered at the Berlin film festival, never got distributed, and now a few folks have dug up the old trailer and it’s making the movie blogger rounds. Here’s the funny thing. It’s not just any old indie film that didn’t get distribution: it’s got a fantastic cast who if they weren’t slumming it in indie awards bait would drive the cost of the picture up to an easy $40 million just on the cast. Ryan Reynolds doing some of his serious actressing, Willem Dafoe is the cold and distant father. Julia Roberts plays Julia Roberts. Rounding it off are Emily Watson, Carrie-Anne Moss and Hayden Panettiere.
What word I can find about the film is not particularly positive, so it’s probably being sat on simply because it’s awards bait that isn’t going to win any awards. Of course to paraphrase Michael Scott quoting Wayne Gretzky: you sell zero tickets to the movies you don’t release.
This irritates me. I want to see this film, not because I think it’s going to be spectacular, but because they are not letting me for some reason. A movie is like a car, it starts losing value the instant it rolls off the line. Sitting on a movie gains you absolutely nothing except looking even more like an idiot when it rolls unwatched onto DVD six years later.