“Doctor Who” series 6 will be premiering in both Britain and America on April 23, which makes it sort of odd that they keep coming up with completely different American and British advertising. This latest set of trailers makes for by far the starkest contrast yet.
If you didn’t catch the latest British trailer, Dustin posted it here last week. So, go check it out if you missed it. Then come back and watch the American version which popped up just two days later:
There’s a very subtle difference between them, in that one is smashingly effective and the other is inexplicably uninspiring. The British version slowly builds with flashes of wonders and vistas, snippets of dialog hitting out of context to tease, surreal visions of insane heroes and sad clowns. A scant whisper of gentle rage before the storm builds to an operatic crescendo and leaves you breathless, leaving you shaking the computer screen, demanding that the episodes begin right this damned instant.
And then the American version gives us a bunch of cowboy hats, posing, blowing the smoke off of guns, a little goofiness, a few more guns, strip out the madness, can the opera, and by all means make sure there’s a movie announcer telling the audience what is happening as it happens.
Seriously, BBC America? Fire the advertising team you’ve got on this one and cut the BBC team a check for your savings so that they can do more of what they’re already doing.