Disney's 11th Hour Marketing Campaign: The First 10 Minutes Of John Carter
The Mouse House is running and full court press with John Carter. It’s been one of the strangest campaigns in recent history, outlined briefly by Steven in this post. They’ve released what feels like a dozen trailers, none of which really explain anything about the film. It’s hindered further by the inexplicable name change, deviating from Edgar Rice Burruoghs’ A Princess Of Mars, which was the story’s original title. I get that that might be a bit cryptic, but why they abandoned the title of John Carter Of Mars is another mystery.
Needless to say, their $250 million gamble is coming out this Friday, and interest doesn’t exactly seem high. In an effort to try to drum up some viewer curiosity, they’ve now released the first 10 minutes of the film, which is strange considering that there is zero connection between the footage below and what you’ve seen in the trailers. It plays like a poorly-done, TNT original-caliber western, and doesn’t really connect audiences to the whiz-bang leaping around Jar Jar Avatars of the Mars-set trailers.
Anyway, here are those first 10 minutes for you to watch. Um… enjoy, I guess?