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Bah Humbug Is About Right

By Dustin Rowles | Trailers | September 14, 2009 |

By Dustin Rowles | Trailers | September 14, 2009 |

If you’ve been to the movies the last two or three months (and especially, if you’ve seen anything in 3D), chances are you’ve already seen the trailer for Disney’s A Christmas Carol, featuring Jim Carrey as not just Scrooge, but all three of the ghosts. It’s a slightly more impressive trailer in 3D, but the impressive visual display (if you could even call it that) of Zemeckis’ animation technique, doesn’t make up for the fact that it’s an otherwise dull trailer. With almost no exception, dull trailers tend to make for dull movies. And at this point, the Dickens’ tale needs a hook besides 3D technology to sell it. It’s too well worn to do a straight-up adaptation, which is what this appears to be.

It’s a Christmas movie, though. So it’ll do gangbusters at the box office, especially with a huge lead into Christmas (it opens November 6th). During the holiday season, people will see anything that has a little tinsel in it. How else could one explain the $120 million success of last years’ Four Christmases?

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

Box Office Results September 13, 2009 | The Cheapest Muppet Movie Ever Made