Battle Los Angeles
If you’re lucky, the only thing you remember about Battle Los Angeles is the trailer, which was compelling enough to rob $35 million worth of moviegoers out of their money on its opening weekend, on its way to $210 million worldwide. The movie was loud, joyless, dumb and tedious, but the trailer was amazing. Whoever edited the trailer should’ve directed the movie.
Man of Steel
Zack Snyder’s trailer for Man of Steel felt like a superhero Terence Malick movie. The trailer evoked goosebumps. The movie evoked unintentional laughter and groans.
The movie wasn’t bad. It was a decent summer popcorn movie, but the trailer seemed to portend so much more: An intense, suspense-filled thriller with a big emotional payoff. In the end, it was mostly just a big monster movie, or Cloverfield with better brand recognition.
Where the Wild Things Are
My all-time favorite trailer for my all-time favorite children’s story. The movie, however, was so eh that I still haven’t brought myself to show it to my kids for fear that it would ruin one of their favorite stories.
The moody, hyper-stylized trailer for Zack Snyder’s Watchmen demanded that we put the movie in our eyeballs immediately. Once we put it in our eyeballs, we quickly realized that the trailer was a Trojan horse for a giant splinter.