Oy, these gimmick movies do give me a headache. I feel as if I spend entirely too much time trying to find a horror movie that knows how to deliver effective scares, is well written, clever and has a modicum of decent acting talent but doesn’t rely too heavily on it’s gimmick. When you give your film a title like 11-11-11, you’re basically screwed. Being directed by the director of Saw II, III, and IV doesn’t help either.

Kvetching about gimmickry aside, here’s the trailer for 11-11-11, “A horror-thriller set on 11:11 on the 11th day of the 11th month and concerning a entity from another world that enters the earthly realm through Heaven’s 11th gate.” Get it? It’s about the number 11.

The trailer has it’s moments, I confess — the scene in the hallways, the second-to-last shot with the gray-faced old man — but overall, it’s just trying too hard. Too much jumpy editing. Too much silly prophesying. And, of course, the director of Saw II, III, and IV. One Saw entry I can forgive. Two? We need to talk. Three? Your soul is a tar-stained pit.

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TK Burton is the Editorial Director. You may email him here or follow him on Twitter.